Digital Marketing Specialist — SEO, Campaigns & Analytics

C & B Operations, LLC; Northern (KY); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive pay based on experience

Excellent benefits (Medical, Dental, V

401K with generous match

Growth and training programs

Job summary

The Digital Marketing Specialist is based on-site in Freeman, SD and will own the day-to-day digital experience, keeping our website fresh and content relevant. You will manage updates, create campaigns, analyze user behavior, and build SEO strategies to move the numbers.

With 2–5 years in digital marketing and hands-on experience with Google Analytics, Search Console, and Tag Manager, you’ll craft data-driven content and campaigns.

Qualifications

• 2–5 years of digital marketing experience, including website management, SEO, social media, and paid digital campaigns
• Experience with Google Analytics, Search Console, and Tag Manager
• Excellent writing and editing skills, with the ability to create content for a public audience
• A data-driven mindset and the ability to turn numbers into action
• Strong problem-solving skills, especially when technology decides not to cooperate
• Creativity and curiosity—you’re always looking for a better way to engage an audience and improve results
• Experience using AI tools to work faster and smarter

Responsibilities

• Own the website. Manage updates, content, campaigns, and ongoing improvements to keep the site accurate, relevant, and engaging.
• Develop and manage digital content that connects with our audience and supports business goals.
• Analyze how people move through the website and identify opportunities to make their experience better—and more effective.
• Use Google Analytics to understand traffic, user behavior, and what’s driving results.
• Use Google Search Console to identify and troubleshoot technical issues impacting search performance.
• Leverage tools like Google Tag Manager and Google Ads to improve tracking, targeting, and campaign performance.
• Develop and execute SEO strategies that improve organic rankings and bring more qualified traffic to the site.
• Use AI-powered tools to speed up content creation, improve campaign efficiency, and uncover better insights.
• Take on special projects and find new ways to improve our digital presence and marketing results.

Skills

Digital marketing

SEO

Google Analytics

Content creation

Campaign management

Data analysis

AI tools

Website management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Tag Manager

Google Ads

Search Console

Job description

The Digital Marketing Specialist is based on-site in Freeman, SD and will own the day-to-day digital experience, keeping our website fresh and content relevant. You will manage updates, create campaigns, analyze user behavior, and build SEO strategies to move the numbers.

With 2–5 years in digital marketing and hands-on experience with Google Analytics, Search Console, and Tag Manager, you’ll craft data-driven content and campaigns.