Digital Marketing & Communications Coordinator

chapel pointe; Hudsonville (MI); On-site; USD 42,000 - 64,000; Full time

Job summary

Chapel Pointe in Hudsonville, MI, is seeking a digital marketing specialist to lead email newsletters, SMS campaigns, and targeted advertising for community outreach and ministry initiatives.

You will manage content across the church website and mobile app, optimize UX/UI, and analyze performance data to drive strategy, collaborating with the digital ministries team. This full-time role requires 3–5 years of relevant experience and strong CMS and analytics skills.

Qualifications

• 3–5 years of professional experience in digital marketing, communications, or a related role.
• Hands-on experience with platforms such as Mailchimp, ActiveCampaign, or church-specific CRM email systems; familiarity with text platforms (e.g., Clearstream)
• Demonstrated experience creating and optimizing Meta Ads (Facebook/Instagram) and Google Ads
• Experience managing website content (WordPress, or church CMS like Church Center and mobile app administration
• Proficiency in project management software (Asana, ClickUp, or similar platforms) (required)
• Ability to pull and interpret digital performance data (analytics, ad metrics, open/click trends) to inform future strategy

Responsibilities

• Build, schedule, and send targeted email newsletters, transactional communications, and engagement journeys using our email marketing platform
• Strategy and implementation for text/SMS marketing campaigns for major event announcements, and ministry updates
• Track and report key metrics to optimize future messaging and segment audiences effectively
• Plan, launch, and manage targeted digital ad campaigns (Meta Ads and YouTube) to reach the local community and invite newcomers
• Monitor ad performance, manage campaign budgets, and optimize copy/creative to maximize return on investment and engagement
• Maintain and update content across the primary church website and mobile app to ensure information is accurate, accessible, and aligned with ministry goals
• Monitor UX/UI across web and app touchpoints, optimizing landing pages for events, giving, and visitor connection
• Analyze website traffic and app usage trends using Google Analytics to inform digital communication strategies
• Manage marketing workflows, asset collection, and task schedules in our Task Management System to keep projects on deadline across departments
• Collaborate closely within the digital ministries team
• Support production, creative, and ministry leads to gather copy, media assets, and key details for upcoming initiatives
• Other duties as assigned

Skills

Digital marketing

Content creation

Analytics

Tools

Mailchimp

ActiveCampaign

Church CRM

WordPress

Church Center CMS

Asana

ClickUp

Job description

*On-Site In Hudsonville, Michigan
Vision

Purpose

Transformed Followers of Jesus - Passionately Responding to God - Rooted in Prayer and the Bible - Equipping Disciples

Job Responsibilities

Digital Engagement & Promotions

• Build, schedule, and send targeted email newsletters, transactional communications, and engagement journeys using our email marketing platform
• Strategy and implementation for text/SMS marketing campaigns for major event announcements, and ministry updates
• Track and report key metrics (open rates, click-through rates, conversion rates) to optimize future messaging and segment audiences effectively.

Paid Advertising & Digital Promotions

• Plan, launch, and manage targeted digital ad campaigns (Meta Ads and YouTube) to reach the local community and invite newcomers
• Monitor ad performance, manage campaign budgets, and optimize copy/creative to maximize return on investment and engagement

Website & Mobile App Operations

• Maintain and update content across the primary church website and mobile app to ensure information is accurate, accessible, and aligned with ministry goals.
• Monitor UX/UI across web and app touchpoints, optimizing landing pages for events, giving, and visitor connection.
• Analyze website traffic and app usage trends using Google Analytics to inform digital communication strategies.

Project Management & Collaboration

• Manage marketing workflows, asset collection, and task schedules in our Task Management System to keep projects on deadline across departments
• Collaborate closely within the digital ministries team
• Support production, creative, and ministry leads to gather copy, media assets, and key details for upcoming initiatives
• Other duties as assigned

Personal Expectations

• An authentic and passionate Christian walk
• Heart for ministry and experienced servant leadership, exemplifying the humility and attitude of Christ
• Consistent personal habits of prayer, Bible study, and giving
• A personal lifestyle that is consistent in word and practice with the teaching of the Bible
• Understand and embrace the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values
• Active participation in Chapel Pointe
• High attention to detail with a commitment to excellence

Qualifications

• 3–5 years of professional experience in digital marketing, communications, or a related role
• Hands-on experience with platforms such as Mailchimp, ActiveCampaign, or church-specific CRM email systems; familiarity with text platforms (e.g., Clearstream)
• Demonstrated experience creating and optimizing Meta Ads (Facebook/Instagram) and Google Ads
• Experience managing website content (WordPress, or church CMS like Church Center and mobile app administration
• Proficiency in project management software (Asana, ClickUp, or similar platforms) (required)
• Ability to pull and interpret digital performance data (analytics, ad metrics, open/click trends) to inform future strategy