Marketing Specialist (Music Industry)

The Fountain Group; Nashville (TN); Hybrid; USD 314 - 377; Part time

Job summary

A leading music marketing firm is seeking a Marketing Consultant to develop and execute strategic digital marketing campaigns in the music industry. This role involves collaboration with internal teams, managing campaigns across digital platforms, and driving engagement for various artists and projects. Candidates should have 2-3 years of experience in digital music or social media marketing, as well as strong organizational and teamwork skills. Proficiency in relevant tools and a college degree in marketing or business are preferred.

Qualifications

• 2-3 years of relevant experience in digital music or social media marketing.
• Must be artist/manager friendly and understand the digital music market.

Responsibilities

• Support VPs and Directors in marketing initiatives.
• Drive social media engagement and growth for artists.
• Manage online advertising campaigns for music releases.
• Maintain strong relationships with artists and influencers.
• Drive growth of email lists and social media channels.
• Initiate campaigns to increase streaming platform followers.

Skills

Teamwork

Organizational skills

Critical thinking

Understanding of digital music landscape

Proficiency in online music/streaming platforms

Microsoft Word

Microsoft Excel

Microsoft Outlook

Photoshop

Google Analytics

Google Adwords

HTML

CSS

Education

4-year college degree in marketing or business

Tools

Adobe Suite

Job description

Marketing Consultant (Music Industry)

Pay: $31/month
Duration: 3 1/2 months
Schedule: Mon-Thu in-office, Fri work from home

The Manager, Digital Marketing role develops and executes strategic digital marketing campaigns for artists, labels, or projects, providing insights and recommendations to optimize audience engagement, growth, and streams. This role manages campaign execution across digital, social, lifestyle, and promotional channels, collaborates with internal teams and external partners, and supports the planning, reporting, and creative delivery of marketing initiatives.

This role maximizes digital marketing efforts across social media, online advertising, websites, and CRM, driving engagement, growth, sales, and the overall effectiveness of Capitol CMG artist and label brands. The position provides ongoing support to connect our artists and products with consumers in meaningful ways.

Job Functions

• Provide ongoing support to VPs and Directors, Marketing by supporting priorities, major initiatives, and all requests to connect artists & consumers.
• Provide ongoing support to VP, Digital Marketing by developing and executing comprehensive plans for all music, video, content releases and streaming events.
• Drive social media growth and engagement for all artists through advanced strategy, promotion, activity, and relevant content across Instagram, Facebook, X, Pinterest, SnapChat, TikTok, YouTube and others as needed.
• Manage online advertising budget and implement strategic plans for each release, generating innovative ideas and approaches that effectively target the core consumer via Meta, TikTok, Google, Snap Inc. and more.
• Create and leverage content to maximize exposure with key partners per release and leverage with all applicable online partners/influencers to deliver increased awareness and visibility for releases.
• Develop targeted strategy for artists' and label's video channels including YouTube and various short form platforms.
• Maintain strong relationships with artist management, artists, influencers, and digital partners to be viewed as a resource for best practices and implementing digital marketing strategies for each new and developing act.
• Prepare and deliver relevant branding and content on all proprietary points of consumer contact to fuel ongoing digital relationships between artists and their fans.
• Initiate campaigns for priority streaming platforms to drive followers, streams, shares, and playlisting.
• Provide support in creative idea generation for digital marketing in the development of comprehensive marketing and advertising plans for Capitol CMG artists.
• Drive growth of label email list and all social media channels by implementing CRM campaigns and engaging content plans.
• Manage artist and label websites and web properties with the latest technology and relevant content.
• Actively participate in team meetings, discussions and planning activities.
• Other duties as assigned.

Skills/Abilities

• Ability to work well with others in a team environment
• Must be an organized critical thinker who works well under pressure, on short deadlines, and across multiple active artist campaigns.
• Strong understanding of current technology, digital developments, and the digital music landscape
• Must have proficient understanding of online music and streaming platforms
• Proficient in Microsoft Word, Excel, Outlook, Photoshop
• Experience in Adobe Suite, Google Analytics, Google Adwords, HTML and CSS a plus

Education & Experience

• 2-3 years of relevant experience in digital music or social media marketing
• It helps to be artist/manager friendly and understand digital music m
• Prefer 4-year college degree, if possible in marketing, business or equivalent