Digital Marketing Intern, Summer 2027 (REQ#43508)

RippleMatch Inc.; Michigan; On-site; USD 33,000 - 34,000; Part time

Benefits offered by this job

In-person at Ada, MI

Remote Friday option

Job summary

Amway is seeking a Digital Marketing Intern for Summer 2027 in Ada, MI. Join our Digital Marketing CRM team to help deliver personalized, data-driven experiences across email, SMS, and other channels while learning about marketing technology platforms.

As an intern you will work with cross-functional partners across Marketing, Technology, Data & Insights, Product and global markets to support campaigns, analyze performance, and translate insights into actionable recommendations.

Qualifications

• Enrolled in a marketing-related program with junior-year status.
• Ability to analyze data and summarize insights for campaigns.
• Familiar with digital marketing concepts and CRM basics.

Responsibilities

• Support CRM campaigns and performance analysis across digital channels.
• Collaborate with Marketing, Technology, Data & Insights, Product, and global teams.
• Translate customer insights into actionable recommendations.
• Gain exposure to marketing tech platforms, campaign management, and lifecycle strategy.

Skills

Excel

PowerPoint

Data analysis

AI tools

Marketing analytics

Communication

Education

Pursuing Marketing degree

Tools

Power BI

Tableau

Job description

Internship Job title: Digital Marketing Intern, Summer 2027

Department/Division: Marketing / Digital Marketing

Hourly Range: $24.36-$25.55

Location: Ada, MI (Onsite)

*Note: This position is an office role, and you must be able to report in-person to Ada on Mondays through Thursdays, with Friday as a remote optional day

What’s special about this team:

The Digital Marketing CRM team helps create personalized customer experiences by delivering relevant, data-driven communications across multiple digital channels. Partnering closely with Marketing, Technology, Data & Insights, Product, and global market teams, the team uses customer insights, marketing technology, and emerging digital capabilities to strengthen customer relationships and improve business outcomes.

As part of the Customer Relationship Management (CRM) function, the team is responsible for developing and optimizing customer engagement strategies across the customer lifecycle. Team members leverage data, automation, analytics, and experimentation to enhance campaign performance, improve customer experiences, and support CRM best practices across global markets.

Interns gain exposure to marketing technology platforms, customer journey strategy, campaign analytics, emerging AI applications, and cross-functional collaboration within a global organization. This is an excellent opportunity for students interested in the intersection of marketing, data, technology, and customer experience.

How would an intern contribute to the team’s success:

Join Amway's Digital Marketing CRM team as we develop and optimize customer engagement strategies across a variety of digital channels. The Digital Marketing Intern will support initiatives focused on delivering personalized customer experiences through data-driven marketing, customer journey optimization, and campaign execution.

This hands-on role will work closely with partners across Marketing, Technology, Data & Insights, Product, and global market teams to support CRM campaigns, analyze performance data, identify opportunities for improvement, and contribute to customer engagement initiatives. The intern will help translate customer insights into actionable recommendations while gaining exposure to marketing technology platforms, campaign management processes, and customer lifecycle strategy.

Through this experience, the intern will learn how large organizations leverage data, technology, and cross-functional collaboration to create meaningful customer experiences, improve campaign effectiveness, and drive business results across global markets.

An example of a typical project would be:

Example #1 - CRM Competitive Benchmark Analysis

• Research and evaluate customer engagement strategies used by leading brands across industries, including email marketing, SMS programs, push notifications, loyalty initiatives, onboarding experiences, and customer lifecycle journeys. Analyze findings and develop recommendations that can be applied to future CRM programs and customer engagement strategies.

Example #2 - CRM Use Case Library & Journey Gap Analysis

• Support the organization and enhancement of a global CRM use case repository by documenting customer journeys, audience segments, business objectives, engagement triggers, communication channels, and expected outcomes. Identify opportunities to improve customer experience and recommend new CRM use cases to address gaps within the existing journey framework.

Example #3 - CRM Analytics & AI Innovation Project

• Analyze campaign performance data, reporting processes, and emerging CRM technologies to identify opportunities for improvement. Research AI capabilities within CRM platforms and develop recommendations for how AI can be used to enhance personalization, segmentation, content development, campaign optimization, and operational efficiency.

Required skills and background:

Desired Majors:

• Marketing

• Digital Marketing***

• Customer Experience/Relations

• Business

• Communications

• Data Analytics

• Marketing Analytics

• Marketing Technologies

• Integrated Marketing Communications

• Information Systems

Academic Eligibility:

Students who will have completed their junior year by the start of the internship and have an anticipated graduation date between December 2027 and April 2028.

Technical Skills:

• Microsoft Excel, PowerPoint, and Word

• Basic data analysis and reporting skills

• Experience creating presentations and summarizing insights

• Familiarity with digital marketing, email marketing, CRM, or customer engagement concepts

• Experience working with AI tools (such as Microsoft Copilot, ChatGPT, Claude, or similar platforms) to support research, analysis, content development, or productivity

• Exposure to marketing analytics, dashboards, Power BI, Tableau, or other visualization tools is a plus

• Interest in marketing automation, customer journey mapping, or marketing technology platforms

Soft Skills:

• Strong interest in digital marketing, content strategy, and customer engagement

• Curious and eager to learn in a fast-paced environment

• Strong written communication and storytelling skills

• Excellent attention to detail and organizational skills

• Ability to manage multiple priorities and deadlines

• Strong analytical and problem-solving abilities

• Comfortable working in an evolving environment with changing priorities

• Collaborative approach to cross-functional teamwork

• Self-motivated with a proactive mindset

• Ability to translate information, data, and insights into actionable recommendations

Your pay rate within the posted range will be based on your completed class year at the start of the internship program. Amway’s recruiting team will confirm your applicable rate during the recruitment process.

Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.