Digital Marketing Intern (Summer 2027)

Colonial Group; New Berlin (WI); On-site; USD 20,664,000 - 30,307,000; Full time

Job summary

Colonial Group is seeking a Digital Marketing Intern to join the Web and Digital Marketing team. You will contribute to growth by building awareness of IEWC's products and services both internally and externally, while collaborating with colleagues across the organization.

The internship involves updating websites, supporting SEO/SEM, performing market research, and assisting with content creation, analytics, and social media coordination to drive lead generation and brand visibility.

Qualifications

• Pursuing a Bachelor's degree in Marketing, Business Administration, or related field.
• Ability to define problems, collect data, establish facts and draw valid conclusions.
• Familiar with Windows-based work environment and common business apps.
• Experience with Photoshop, InDesign, or Illustrator is a plus.
• Knowledge of Google Analytics, Google Ads, HTML, CSS, website development and social platforms is a plus.

Responsibilities

• Assist in maintaining and developing IEWC websites, including landing pages and UX improvements.
• Monitor websites and marketing platforms for performance; report issues.
• Identify and report bugs, broken links, or visual inconsistencies to web/design teams before enhancements.
• Support SEO/SEM campaigns, keyword research, content updates, and performance tracking.
• Analyze website and campaign data using tools like Google Analytics and prepare ROI reports.
• Write and edit marketing copy for websites, emails, product pages, and collateral.
• Support product marketing activities: image collection, color correction, data collection, and partner marketing coordination.
• Conduct market research and analyze competitor strategies to identify trends and opportunities.
• Coordinate social media efforts to supplement IEWC's market presence and help generate leads for sales.

Skills

Problem solving

Data interpretation

Windows environment

Microsoft Office

Google Analytics

Google Ads

HTML/CSS basics

Social media platforms

Education

Bachelor's Degree in Marketing or related

Tools

Photoshop

InDesign

Illustrator

Job description

Looking for an internship in Web and Digital Marketing? Join our team! As a Digital Marketing Intern,you will work as a member of the Digital Marketing team to contribute to growth by working with colleagues across the organization to build awareness of IEWC's products and services both internally and externally.

Responsibilities:

• Assist in the maintenance and development of IEWC websites including creating/updating landing pages and UX initiatives.
• Monitor websites and marketing platforms for performance, identifying and reporting any issues or inconsistencies.
• Prior to website enhancements, identify and report any bugs, broken links, or visual inconsistencies to the web development or design teams
• Support the execution and optimization of SEO/SEM campaigns, including keyword research, content updates, and performance tracking.
• Analyze website and campaign performance data using tools like Google Analytics, and prepare reports to track trends, measure ROI, and provide actionable insights for optimization.
• Write and edit marketing copy for websites, email, product pages, and collateral, ensuring content is accurate, engaging, and aligned with brand voice.
• Support product marketing activities such as: image collection and color correction, content creation, data collection, product performance analysis, and partner marketing coordination.
• Conduct market research and analyze competitor strategies to identify trends and opportunities.
• Coordinate social media efforts to supplement IEWC's market presence and direct subsequent leads out to sales teams.

Qualifications:

• A candidate must be working towards a Bachelor's Degree in Marketing, Business Administration, or a related degree program.
• Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical and business information and deal with several abstract and concrete variables.
• Ability to work in an Windows environment, to work with your department's business applications and with standard current computer applications.
• Experience with Photoshop, InDesign, or Illustrator is a plus.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint); knowledge of Google Analytics, Google Ads, HTML, CSS, website development and popular social media platforms is a plus.