Digital Marketing Director

KenkoTech Futures; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

Join a mission-driven company that is revolutionizing sleep technology as a Digital Marketing Director. In this pivotal role, you will spearhead the top-of-funnel customer acquisition strategy, leveraging influencer marketing and performance marketing to enhance brand awareness and engagement. This innovative firm is dedicated to improving sleep quality, offering competitive compensation, including a base salary, strong commission potential, and equity participation. If you are a data-driven marketer with a passion for wellness and digital strategies, this opportunity allows you to make a significant impact in a fast-paced, remote environment.

Benefits

Competitive base salary

Strong commission potential

Significant equity participation

Work-life balance

Innovative company culture

Qualifications

• 5+ years of experience in digital marketing, especially in D2C brands.
• Strong understanding of customer acquisition funnels and paid media.

Responsibilities

• Lead top-of-funnel customer acquisition strategy to drive brand awareness.
• Develop and execute scalable influencer marketing strategies.

Skills

Digital Marketing

Influencer Marketing

Performance Marketing

Customer Acquisition

Data Analytics

A/B Testing

Tools

Meta Ads

TikTok

YouTube

Google Ads

Job description

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Founder & Industry Expert | Scaling Game-Changing Health & BioTechs

Location: Remote (USA)

Funding: Over $25M Funding

Company Overview:

Our client is an innovative, AI-powered smart bed company revolutionizing sleep technology. With over $25M in funding, they are dedicated to improving sleep quality by counteracting the natural disturbances caused by age, stress, and daily life. Their mission is to help customers wake up feeling rested, restored, and energized.

They are now seeking a Digital Marketing Director with expertise in influencer marketing, top-funnel strategy, and performance marketing to drive awareness and scale their direct-to-consumer (D2C) growth.

About the Role

As the Digital Marketing Director, you will lead the top-of-funnel customer acquisition strategy to drive brand awareness, engagement, and conversions. Your focus will be on influencer marketing, paid media, social strategy, and content performance to build a powerful digital presence and fuel the growth of a premium product.

This is a high-impact role for a marketing leader with a proven track record in D2C marketing, influencer partnerships, and multi-channel strategy, especially in fitness, wellness, wearables, or sleep tech industries.

This is a remote position, open to candidates based in the USA, offering a competitive base salary, strong commission potential, and significant equity participation.

Key Responsibilities

Influencer & Content Marketing:

• Develop and execute a scalable influencer marketing strategy, identifying and partnering with key influencers, content creators, and brand ambassadors.
• Build long-term relationships with influencers and affiliates to drive brand trust and credibility.
• Optimize influencer content for engagement, conversions, and retargeting efforts.

Paid Media & Acquisition:

• Lead top-of-funnel paid media campaigns across platforms like Meta, TikTok, YouTube, and Google Ads.
• Collaborate with creative teams to develop high-performing ad creatives and messaging tailored for different audiences.
• Implement A/B testing, audience segmentation, and retargeting to maximize ROAS.
• Own and optimize the social media strategy, ensuring organic and paid efforts align for maximum reach.
• Leverage UGC (User-Generated Content) to drive authentic brand storytelling and increase engagement.
• Develop a cross-platform content strategy that aligns with the brand’s voice and business goals.

Analytics & Optimization:

• Use data-driven insights to analyze performance, track KPIs, and optimize marketing efforts for scale and efficiency.
• Develop customer personas, segmentation strategies, and lifecycle marketing to enhance engagement and retention.
• Continuously improve the top-funnel and mid-funnel experience to drive down CAC and increase conversions.

Cross-Functional Collaboration:

• Work closely with product, eCommerce, and creative teams to ensure messaging consistency and campaign alignment.
• Partner with performance marketing teams to ensure seamless handoff from awareness to conversion.
• Align influencer marketing efforts with email, SMS, and community-building initiatives for holistic growth.

Qualifications

• 5+ years of experience in digital marketing, influencer marketing, or performance marketing in D2C brands (fitness, wearables, sleep tech, wellness, or premium products preferred).
• Proven expertise in influencer strategy, paid media, and social media growth.
• Strong understanding of customer acquisition funnels, paid media buying, and influencer partnership ROI measurement.
• Hands-on experience with TikTok, Instagram, YouTube, and emerging creator platforms.
• Ability to scale influencer programs and optimize digital campaigns for conversion and brand lift.
• Data-driven mindset with experience in marketing analytics, A/B testing, and performance tracking.
• Self-starter who thrives in a fast-paced, remote, and growth-oriented environment.

Why Join This Opportunity?

• Be part of a mission-driven company transforming the future of sleep.
• Opportunity to own and lead the digital marketing strategy for a cutting-edge D2C brand.
• Competitive compensation package, including base salary, strong commission, and significant equity in a fast-growing company.
• A culture that values innovation, collaboration, and work-life balance.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales, Strategy/Planning, and Marketing
• Industries: Hospitals and Health Care and Medical Equipment Manufacturing