Digital Marketing & Data Ops Specialist

ArchWell Health; Nashville (TN); On-site; USD 50,000 - 70,000; Full time

Job summary

ArchWell Health is seeking a Digital Marketing Specialist to support digital marketing operations, platforms, and campaign execution. You will manage data quality, assets, and reporting across marketing systems, collaborating with teams and partners to ensure campaigns and engagement initiatives run accurately and efficiently.

The role requires strong attention to detail, organizational skills, and experience with marketing tech, CMS, and analytics to optimize digital content and

Qualifications

• Bachelor’s degree in marketing, communications, business, digital media, or related field.
• 0–2 years of experience in digital marketing, marketing operations and administration, marketing automation, CRM support, website content management, or related field.
• Experience with marketing automation platforms, CRM systems, website content management systems, analytics tools, search optimization platforms, database tools, or comparable digital marketing technology.

Responsibilities

• Support marketing technology administration and data management, maintaining data quality across platforms.
• Build, maintain, and update digital marketing assets such as users, emails, workflows, forms, landing pages, automations, lists, and campaign materials.
• Partner with internal teams to monitor system integrations, troubleshoot data issues, improve data quality, and support accurate lead, prospect, and member records.
• Support marketing campaign execution by managing audience segmentation, contact data, reporting, and platform administration while supporting acquisition, retention, and engagement initiatives.
• Coordinate website content management and data integrations, ensuring information is accurate and synchronized across connected systems.
• Perform QA testing for website updates and user experiences to identify and resolve issues before launch.
• Assist with digital reporting by monitoring engagement metrics and providing insights to support marketing decisions.
• Support search and digital performance reporting by monitoring search visibility, site performance insights, competitive trends, and recommendations to improve discoverability.
• Support ongoing optimization of digital content and structured information to improve discoverability across search engines and emerging channels.

Skills

Digital marketing

Marketing automation

CRM data flow

Website CMS

Analytics & reporting

Data quality

Stakeholder management

Communication skills

Education

Bachelor's degree in marketing

Tools

Marketing automation platforms

Email marketing platforms

CRM systems

CMS platforms

Analytics tools

Job description

ArchWell Health is seeking a Digital Marketing Specialist to support digital marketing operations, platforms, and campaign execution. You will manage data quality, assets, and reporting across marketing systems, collaborating with teams and partners to ensure campaigns and engagement initiatives run accurately and efficiently.

The role requires strong attention to detail, organizational skills, and experience with marketing tech, CMS, and analytics to optimize digital content and