Digital Marketing Data Manager

Breakthrought1d; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

A leading non-profit organization focused on type 1 diabetes research is seeking a Digital Marketing Data Manager. In this high-impact role, you will enhance email marketing strategies through data-driven insights, manage Salesforce Marketing Cloud configurations, and collaborate with teams to improve campaign performance.

Qualifications

• Proven experience managing and optimizing email campaigns.
• Strong proficiency in SQL for data extraction and analysis.
• Expertise in Salesforce Marketing Cloud tools.

Responsibilities

• Design, build, and optimize email campaigns and automations.
• Analyze email campaign performance and provide actionable insights.
• Collaborate with teams to refine marketing strategies.

Skills

Data analysis

Email marketing

Customer segmentation

SQL

Collaboration

Education

Bachelor's degree in Marketing or related field

3+ years of experience in digital marketing data management

Tools

Salesforce Marketing Cloud

Tableau

Power BI

Job description

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As the leading global type 1 diabetes (T1D) research and advocacy organization, Breakthrough T1D helps make everyday life with T1D better while driving toward cures. We invest in the most promising research to turn ideas into life-changing therapies and devices. We work with government, regulatory officials, and insurance companies to address issues that impact the T1D community -- breaking through barriers that limit access to care worldwide. We provide resources and guidance that makes it easier to live and thrive with T1D. This is more than a moment -- we're empowering a movement for the T1D community. Share your support and help educate and empower individuals facing type 1 diabetes.

Our mission is to improve lives today and tomorrow by accelerating life changing breakthroughs to treat, prevent and ultimately, cure T1D and its complications. Always, we are guided by a single purpose: As we drive towards curing type 1 diabetes, we help make everyday life better for the people who face it.

About Breakthrough T1D

As the leading global type 1 diabetes research and advocacy organization, Breakthrough T1D helps make everyday life with type 1 diabetes better while driving toward cures. We do this by investing in the most promising research, advocating for progress by working with the government to address issues that impact the T1D community, and helping educate and empower individuals facing this condition.

Description

We are seeking a highly skilled Digital Marketing Data Manager with a strong technical background to join our growing marketing team. This role is ideal for someone who can bridge the gap between data analysis and digital marketing strategy. You will be responsible for designing and managing complex data pipelines, writing queries to extract meaningful insights from various data sources, and creating reports and dashboards that drive business decisions. Your expertise will enable our marketing team to optimize campaigns, improve customer segmentation, and enhance overall performance.

Primary Duties And Responsibilities

Salesforce Marketing Cloud Engagement Management:

• Work with the marketing team to create and execute segmented, personalized email campaigns based on customer behavior and lifecycle stages.
• Manage the setup, configuration, and ongoing optimization of Salesforce Marketing Cloud Engagement for email campaigns, ensuring effective use of SFMCE features such as Email Studio, Einstein, Intelligence Reports, Journey Builder, and Automation Studio.
• Design, build, and optimize email journeys, automations, and workflows within SFMC.
  
  

Campaign Strategy & Collaboration

• Provide recommendations based on data for the strategy and execution of email marketing campaigns.
• Work with the marketing team to continually refine email marketing strategies, ensuring content is tailored to different segments and aligned with business goals.
• Provide insights to improve customer segmentation and lead nurturing strategies across email campaigns.
• Collaborate closely with the marketing team to define email campaign objectives, target audiences, and key performance indicators (KPIs).
  
  

Data Reporting & Analysis

• Analyze email campaign performance, including open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates, and use this data to recommend improvements.
• Develop SQL queries to extract data from Salesforce Marketing Cloud Engagement, CRM systems (e.g., Salesforce Sales Cloud), and other marketing platforms for performance reporting.
• Provide actionable recommendations for improving email engagement, deliverability, and campaign efficiency based on data analysis.
• Lead A/B testing efforts for email campaigns to optimize subject lines, content, CTAs, and send times, and analyze results to improve performance over time.
• Troubleshoot issues related to email delivery, engagement, and performance to minimize bounces, spam complaints, and unsubscribes.
  
  

Skills And Qualifications

• 3+ years of experience in digital marketing data management, with a strong focus on Salesforce Marketing Cloud Engagement (SFMCE) and email performance.
• Proven experience creating, managing, and optimizing email campaigns, including segmentation, personalization, and automation within SFMC.
• Experience working with CRM systems (Salesforce) and integrating data across platforms.
• Proficiency in data analytics and reporting, with expertise in building custom reports and dashboards in Salesforce Marketing Cloud, Tableau, or Power BI.
• Strong organizational skills with the ability to manage multiple email campaigns simultaneously, ensuring deadlines are met and quality is maintained.
• Ability to work independently and collaboratively with cross-functional teams.
• Strong proficiency in SQL for query writing and data extraction, particularly for email and CRM data.
• Strong analytical skills with the ability to interpret data and draw actionable insights for improving email campaign performance.
• Strong written and verbal communication skills, with the ability to present technical data insights in a clear and engaging way to both technical and non-technical stakeholders.
• Ability to collaborate with marketing and technical teams to optimize email marketing strategies.
  
  

Target Salary: $115-125k

Essential Functions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools or controls. The employee is occasionally required to stand, walk, sit, reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl.

The employee must occasionally lift and/or move up to 25 pounds, and infrequently up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.

The noise level in the work environment is usually moderate.

Additional Information

Requests for medical, religious, and other exemptions will be considered on an individual basis. Breakthrough T1D will comply with all federal, state, and local laws.

Breakthrough T1D supports a diverse and inclusive workforce.

Breakthrough T1D is an Equal Opportunity Employer.

All your information will be kept confidential according to EEO guidelines.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Non-profit Organizations

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