Digital Marketing Data Analyst — SQL, Dashboards & Experiments

GN Group; Chicago, Northern (IL, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

GN Group — the parent of SteelSeries — is recruiting a Digital Marketing Data Analyst to join the Global Marketing — Digital Media team in North America. You will own reporting infrastructure, design experiments, and lead advanced measurement initiatives to bring people closer through data-driven media decisions.

You will build Power BI dashboards, define KPI frameworks, run A/B tests, and collaborate with engineering on data pipelines to deliver unified insights to leadership.

Qualifications

• Background in digital or media analytics.
• Proficient in SQL and data warehouses.
• Experience building dashboards in BI tools.
• Understanding of paid media platforms and their data outputs.
• Experience designing and analyzing experiments.
• Strong ability to communicate insights to technical and non-technical audiences.

Responsibilities

• Build and improve cross-channel reporting, using Power BI dashboards.
• Define KPI frameworks and spot trends, anomalies, and optimizations.
• Design and analyze A/B tests with actionable recommendations.
• Support data clean room initiatives and incrementality measurement.
• Write SQL queries for unified cross-platform insights.
• Collaborate with engineering on data pipelines and tracking.
• Translate analysis into clear insights for stakeholders.

Skills

Digital analytics

SQL proficiency

BI dashboards

Paid media understanding

Experiment design

Clear communication

Tools

Power BI

Job description

GN Group — the parent of SteelSeries — is recruiting a Digital Marketing Data Analyst to join the Global Marketing — Digital Media team in North America. You will own reporting infrastructure, design experiments, and lead advanced measurement initiatives to bring people closer through data-driven media decisions.

You will build Power BI dashboards, define KPI frameworks, run A/B tests, and collaborate with engineering on data pipelines to deliver unified insights to leadership.