Digital Marketing Analyst

GN Group; Chicago, Northern (IL, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

GN Group — the parent of SteelSeries — is recruiting a Digital Marketing Data Analyst to join the Global Marketing — Digital Media team in North America. You will own reporting infrastructure, design experiments, and lead advanced measurement initiatives to bring people closer through data-driven media decisions.

You will build Power BI dashboards, define KPI frameworks, run A/B tests, and collaborate with engineering on data pipelines to deliver unified insights to leadership.

Qualifications

• Background in digital or media analytics.
• Proficient in SQL and data warehouses.
• Experience building dashboards in BI tools.
• Understanding of paid media platforms and their data outputs.
• Experience designing and analyzing experiments.
• Strong ability to communicate insights to technical and non-technical audiences.

Responsibilities

• Build and improve cross-channel reporting, using Power BI dashboards.
• Define KPI frameworks and spot trends, anomalies, and optimizations.
• Design and analyze A/B tests with actionable recommendations.
• Support data clean room initiatives and incrementality measurement.
• Write SQL queries for unified cross-platform insights.
• Collaborate with engineering on data pipelines and tracking.
• Translate analysis into clear insights for stakeholders.

Skills

Digital analytics

SQL proficiency

BI dashboards

Paid media understanding

Experiment design

Clear communication

Tools

Power BI

Job description

Digital Marketing Data Analyst — North America

In the role of Digital Marketing Data Analyst in the Global Marketing — Digital Media team, you will contribute to our purpose of Bringing People Closer. You will serve as the data and measurement backbone of our digital media practice — owning reporting infrastructure, designing experiments, and leading advanced measurement initiatives like data clean rooms.

The Team You Will Be Part Of

You will join a high-impact digital media team at SteelSeries covering paid search, paid social, programmatic, and global media operations. The team values data-driven decision-making and collaboration across global stakeholders. Your contribution is appreciated, and you will:

• Build and improve performance reporting across channels, including Power BI dashboards that drive decisions
• Define KPI frameworks and identify trends, anomalies, and optimization opportunities
• Design and analyze A/B tests and deliver clear, actionable recommendations
• Support data clean room initiatives and incrementality measurement
• Write SQL queries to develop unified cross-platform performance insights
• Collaborate with engineering on data pipelines and tracking frameworks
• Translate analysis into clear insights for stakeholders and leadership

To perform well in the role, we imagine that you:

• Have a strong background in digital or media analytics
• Are proficient in SQL and working with data warehouses
• Have experience building dashboards in BI tools
• Understand paid media platforms and their data outputs
• Are comfortable designing and analyzing experiments
• Can communicate insights clearly to technical and non-technical audiences

It is beneficial to have experience with data clean rooms, attribution models, or statistical tools like Python or R.

Work arrangements

At GN we pride ourselves on encouraging flexible working whenever possible. We trust our people to fulfill their responsibilities and know when in-person collaboration is most valuable.

Company and Culture

GN delivers advanced audio, video, and gaming solutions that enhance communication, collaboration, and user experiences globally.

We are focused on an inclusive recruitment process. All applicants will receive equal consideration for employment.

Please submit your CV without a photo to ensure a fair process.

We believe in being true to the gaming community, which means being true to ourselves. We create products that help the best of the best be better, and products that help the not-so-good feel not-so-bad. Most of us are gamers, but you don't have to be, we promise! Just don't be surprised if you become one within a few weeks of starting! Join us in bringing people closer GN delivers advanced audio, video, and gaming solutions that enhance communication, collaboration, and user experiences globally. #LI-Steelseries Gaming? Check. Esports? Check. Hardware? Check. Software? Check. We could go on and on. The point is we've been helping gamers get better since 2001. In fact, Esports pros have won more money using SteelSeries products than any other brand and we're just getting started. Esports and Gaming are multi-billion-dollar industries, and we're going to continue supporting them through innovative gear and software gamers need and love. We could go on and on. The point is we've been helping gamers get better since 2001. In fact, Esports pros have won more money using SteelSeries products than any other brand and we're just getting started. Esports and Gaming are multi-billion-dollar industries, and we're going to continue supporting them through innovative gear and software gamers need and love.