Digital Marketing Analyst

GN Group; United States; Hybrid; USD 90,000 - 125,000; Full time

Job summary

GN Group in North America is seeking a Digital Marketing Data Analyst to serve as the data and measurement backbone of our digital media practice. You will own reporting infrastructure, design experiments, and lead advanced measurement initiatives like data clean rooms.

The role emphasizes SQL, building dashboards in Power BI, collaboration with engineering on data pipelines, and translating insights for stakeholders and leadership.

Qualifications

• Strong background in digital or media analytics.
• Proficient in SQL and working with data warehouses.
• Experience building dashboards in BI tools.
• Understand paid media platforms and their data outputs.
• Comfortable designing and analyzing experiments.
• Able to communicate insights clearly to technical and non-technical audiences.
• Experience with data clean rooms, attribution models, or Python/R is beneficial.

Responsibilities

• Build and improve performance reporting across channels, including Power BI dashboards that drive decisions.
• Define KPI frameworks and identify trends, anomalies, and optimization opportunities.
• Design and analyze A/B tests and deliver clear, actionable recommendations.
• Support data clean room initiatives and incrementality measurement.
• Write SQL queries to develop unified cross-platform performance insights.
• Collaborate with engineering on data pipelines and tracking frameworks.
• Translate analysis into clear insights for stakeholders and leadership.

Skills

SQL

Power BI

Data analytics

Experiment design

Data pipelines

Communication of insights

Python

R

Tools

Python

R

Job description

Digital Marketing Data Analyst — North America

In the role of Digital Marketing Data Analyst in the Global Marketing — Digital Media team, you will contribute to our purpose of Bringing People Closer. You will serve as the data and measurement backbone of our digital media practice — owning reporting infrastructure, designing experiments, and leading advanced measurement initiatives like data clean rooms.

The Team You Will Be Part Of

You will join a high-impact digital media team at SteelSeries covering paid search, paid social, programmatic, and global media operations. The team values data-driven decision-making and collaboration across global stakeholders.

Your contribution is appreciated, and you will:

• Build and improve performance reporting across channels, including Power BI dashboards that drive decisions
• Define KPI frameworks and identify trends, anomalies, and optimization opportunities
• Design and analyze A/B tests and deliver clear, actionable recommendations
• Support data clean room initiatives and incrementality measurement
• Write SQL queries to develop unified cross-platform performance insights
• Collaborate with engineering on data pipelines and tracking frameworks
• Translate analysis into clear insights for stakeholders and leadership

To perform well in the role, we imagine that you:

• Have a strong background in digital or media analytics
• Are proficient in SQL and working with data warehouses
• Have experience building dashboards in BI tools
• Understand paid media platforms and their data outputs
• Are comfortable designing and analyzing experiments
• Can communicate insights clearly to technical and non-technical audiences
• It is beneficial to have experience with data clean rooms, attribution models, or statistical tools like Python or R

At GN we pride ourselves on encouraging flexible working whenever possible. We trust our people to fulfill their responsibilities and know when in-person collaboration is most valuable.

We are focused on an inclusive recruitment process

All applicants will receive equal consideration for employment. Please submit your CV without a photo to ensure a fair process.

Join us in bringing people closer

GN delivers advanced audio, video, and gaming solutions that enhance communication, collaboration, and user experiences globally.