Digital Marketing CRM Specialist, Gamewise

Delaware North; Linwood (NJ); On-site; USD 58,000 - 62,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with matching

Performance bonus

Paid vacation

Parental leave

Tuition reimbursement

Discounts on hotels/resorts

Job summary

Delaware North Gaming is seeking a Digital Marketing CRM Coordinator to join Gamewise as a Customer Relationship Management Specialist. You will execute promotional campaigns, coordinate audience segmentation and targeting, and manage lifecycles to drive retention and profitability.

The role offers a base salary with annual bonus opportunities and a comprehensive benefits package. You will work across channels to deliver cohesive, personalized guest experiences while ensuring regulatory

Qualifications

• Minimum 2 years in a marketing role in online sports betting or online casino.
• Minimum 1 year in marketing and analytics or related educational background.
• Ability to analyze complex gaming data and make strategic business decisions.
• Understanding of the online sports betting and iCasino industry.

Responsibilities

• Drive promotional campaigns and audience segmentation with CRM tools.
• Configure audience building, lifecycle automation, and A/B testing.
• Analyze campaigns and provide insights on growth and profitability.
• Collaborate with marketing to tailor content and offers per guest.
• Ensure data validity, confidentiality, and regulatory compliance.

Skills

Marketing experience

Analytics

Data analysis

CRM

Audience segmentation

Education

Bachelor's degree or equivalent in Marketing/Analytics

Job description

The opportunity

Delaware North Gaming is hiring a Digital Marketing CRM Coordinator to join our team at Gamewise. As a Customer Relationship Management Specialist, you will be responsible for executing promotional campaign building, coordinating audience segmentation and targeting, and managing lifecycles. If you are looking for a role offering excitement, collaboration, and career growth, join our team!

Pay

Minimum – Anticipated Maximum Base Salary: $58,458 - $62,200 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Cultivate a deep understanding of platform bonusing and audience builder tools to drive promotional targeting and profitability, configuring audience building, lifecycle automation, and A/B testing for maximum efficiency
• Build, test, deploy, and analyze promotional campaigns, boosts, and loyalty program bonuses, regularly monitoring segmented audiences to assess growth and share actionable insights
• Partner with marketing team members to understand guest behaviors across all channels, identifying opportunities for CRM to enhance engagement and deliver cohesive, dynamic content and offers for each guest
• Execute CRM duties to improve retention rates, profitability, segmentation strategies, and customer experience, ensuring all regulatory and internal compliance governance is upheld
• Leverage lookalike audiences, optimize customer journeys, improve conversion rates, and adhere to quality control processes to ensure data validity, confidentiality, and offer accuracy for all campaigns

More about you

• Must be of legal gambling age and able to obtain and maintain a state gaming license
• Minimum of 2 years of experience in a marketing role in online sports betting or online casino preferred
• Minimum of 1 year of experience in marketing and analytics or related educational background required
• Ability to analyze complex gaming data and make strategic business decisions accordingly
• Understanding of the online Sports betting and iCasino industry, casino games, wager types, user flows, and rules

Shift details

Days M-F

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.