Digital Marketing Coordinator- Social

Victaulic Company; Easton (Northampton County); On-site; USD 50,000 - 65,000; Full time

Job summary

Victaulic in Easton, PA is seeking a Digital Marketing Coordinator - Social to support the execution of the company’s organic social media presence. You will manage day-to-day scheduling, publishing, and asset production workflow across platforms, collaborating with designers, videographers, SMEs, and the Digital Marketing Lead to keep the social content calendar on track.

This role demands a highly organized, detail-oriented professional who can own critical social media operations and grow

Qualifications

• 2-5 years of experience in social media coordination, digital marketing, or project management.
• Strong organizational skills and attention to detail in multi-workstream environments.
• Experience coordinating with design and video partners for content production.

Responsibilities

• Own and maintain the social content calendar across platforms (LinkedIn, Instagram, Facebook, X).
• Coordinate asset production with designers, videographers, and SMEs to keep production on schedule.
• Monitor comments and brand mentions daily and route issues to the right teams.
• Pull and summarize performance data from analytics dashboards on a regular cadence.
• Coordinate with the marketing team to align social publishing with campaigns and product launches.
• Follow and update published workflows and document changes when processes fail.

Skills

Social media coordination

Project management

Content production coordination

Analytics interpretation

Tools

Hootsuite

Meta Business Suite

Google Analytics

Job description

Job Description

ABOUT VICTAULIC

Victaulic, headquartered in Easton, Pennsylvania, is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex piping challenges faced by engineers, site owners and contractors. Since 1919, our innovative solutions have improved construction productivity and reduced risks, ensuring projects are completed safely, on time, and within budget. With over 6,000 employees spanning 50+ locations worldwide, our teams are dedicated to delivering advanced technologies and engineering expertise that address real-world challenges across a wide range of industries.

Our sustainable solutions, made from high quality, graded scrap steel, promote circular construction by making piping systems infinitely reconfigured and minimizing environmental impact. Today, our high-quality products are used in more than 140 countries, supporting some of the world's most critical and prestigious structures.

[This facility is an OSHA VPP Star Site, reflecting our commitment to maintaining the highest standards of workplace safety through cooperative efforts between management and employees.]

An Industry Leader With a Heart as Big as Its Ambition and Innovation

At Victaulic, we're committed to constructing a better world for and with our people.

Let's Build a Better World Together.

Our commitment to our people is built on four pillars:

• We build from within.
• We stand behind our people.
• We foster an environment for constant learning.
• We engineer change for a more stable and sustainable world.

YOUR IMPACT STARTS HERE

We're looking for a Digital Marketing Coordinator - Social to join our Digital Marketing team in Easton, PA. In this role, you'll support the execution of Victaulic's organic social media presence by managing the day-to-day scheduling, publishing, and content production workflow across social platforms. You'll work closely with designers, videographers, subject matter experts, and the Digital Marketing Lead - Campaign Strategy to keep the social content calendar on track, coordinate asset production, and ensure content is published consistently and correctly. This is an opportunity for a highly organized, detail-oriented professional to own a critical piece of Victaulic's social media operations and grow within our marketing organization.

WHAT YOU'LL BUILD & OWN

Social Media Project Management

• Own and maintain the social media content calendar, tracking deadlines, approvals, and publishing dates across all platforms (LinkedIn, Instagram, Facebook, X)
• Coordinate content requests and timelines with designers, videographers, and subject matter experts to keep production on schedule
• Track content status end to end-from request through review, approval, and publishing-and flag delays or bottlenecks
• Schedule and publish approved content across platforms using social management tools (e.g., Hootsuite)

Content Coordination

• Gather input and assets from subject matter experts and marketing team members to support content production
• Prepare and proof content for publishing in line with brand voice and accessibility standards (writing and copy development remain with the Social Media Specialist/SMEs)
• Organize and maintain a library of approved content assets for reuse and repurposing
• Track content refresh and repurposing needs and flag what requires updating and when (prioritization and strategy remain with the Specialist/Lead)

Community Engagement

• Monitor comments, messages, and brand mentions daily; flag anything outside standard routing to the appropriate team member-this role does not respond directly to community engagement

Performance & Reporting

• Pull performance data from Google Analytics, native platform analytics, and reporting dashboards on a regular cadence
• Compile reporting summaries for the Digital Marketing Lead - Campaign Strategy
• Advise the Content Specialists on content adjustments to optimize performance, based on analytics trends

Cross-Functional Coordination

• Coordinate with the broader marketing team to align social publishing with campaign timelines and product launches
• Communicate status updates on content production and publishing to relevant stakeholders

Process Documentation

• Follow established social media publishing workflows and process documentation, owned by the Digital Marketing Lead - Campaign Strategy
• Contribute updates and flag needed changes when a process isn't working as documented

WHAT YOU BRING

• 2-5 years of experience in social media coordination, digital marketing, or project management
• Working familiarity with social scheduling and analytics tools (e.g., Hootsuite, Meta Business Suite, Google Analytics)
• Experience coordinating with creative partners (design, video) on content production

Core Competencies

• Organization: Manages multiple content workstreams, deadlines, and approvals without dropping details
• Attention to Detail: Catches errors before publishing and maintains consistency across platfor