Digital Marketing Coordinator

Uptime Institute; Virginia (MN); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading technology firm is seeking a Digital Marketing Coordinator to manage digital marketing campaigns and lead generation efforts. This remote role requires candidates with 4-5 years of experience, especially with Marketo and Salesforce. Responsibilities include campaign management, data analysis, and content creation. Ideal candidates will possess excellent communication skills and a strong understanding of digital marketing strategies. A Bachelor’s degree in a related field is required.

Qualifications

• 4-5 years of experience in digital marketing, especially in lead generation and marketing automation.
• Experience with analytics tools is valuable.
• Proven proficiency in Marketo and Salesforce.

Responsibilities

• Assist in digital marketing campaigns across various channels.
• Manage Marketo campaigns and optimize workflows.
• Implement lead generation strategies to attract quality leads.
• Track and report on digital marketing campaign performance.

Skills

Lead generation

Data analysis

Digital marketing channels

Communication skills

Organizational skills

Education

Bachelor’s degree in marketing, Business, Communications, or a related field

Tools

Marketo

Salesforce

Google Analytics

Tableau

Job description

This is a remote role. Some flexibility regarding location (within the US).

We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator with 4-5 years of experience in digital marketing, particularly within the technology and digital infrastructure sector. The ideal candidate will have a strong background in Marketo, Salesforce, lead generation and management, with an ability to translate data into actionable insights. You will be responsible for supporting the development and execution of marketing campaigns, managing leads, and optimizing our digital marketing efforts to drive business growth.

KEY RESPONSIBILITIES

Campaign Management:

• Assist in the development, execution, and optimization of digital marketing campaigns across various channels including email, social media, and web.
• Coordinate with cross-functional teams to ensure campaign alignment with overall marketing strategy.

Marketo Administration:

• Manage Marketo campaigns, including email marketing, lead nurturing, and customer engagement programs.
• Optimize Marketo workflows and processes to improve marketing automation and lead generation efforts.
• Monitor and analyze Marketo campaign performance, providing insights and recommendations for improvement.
• Analyze and improve Marketo email templates, landing pages, etc.
• Maintain and update the Salesforce database, ensuring accurate and up-to-date information.
• Integrate Salesforce with Marketo to streamline lead management and reporting processes.
• Collaborate with sales teams to ensure seamless lead handoff and follow-up.

Lead Generation & Management:

• Implement lead generation strategies to attract and convert high-quality leads.
• Manage the lead lifecycle, from lead acquisition through to qualification and conversion.
• Analyze lead data to identify trends and opportunities for optimization.

Data Analysis & Reporting:

• Track, measure, and report on the performance of digital marketing campaigns using analytics tools.
• Provide actionable insights based on data analysis to inform future marketing strategies.
• Regularly update key stakeholders on marketing performance and ROI.

Content Creation & Management:

• Assist in the creation of engaging digital content, including blogs, whitepapers, case studies, and social media posts.
• Manage content calendars to ensure timely delivery of marketing materials.

QUALIFICATIONS

Experience:

• 4-5 years of experience in digital marketing, with a focus on lead generation, marketing automation, and data analysis.
• Proven experience with Marketo and Salesforce is required.
• Experience in the technology sector, specifically with data centers and digital infrastructure, is highly desirable.

Technical Skills:

• Proficiency in Marketo and Salesforce platforms.
• Strong understanding of digital marketing channels and tactics.
• Experience with analytics tools such as Google Analytics, Tableau, or similar platforms.

Soft Skills:

• Excellent written and verbal communication skills.
• Strong attention to detail and organizational skills.
• Ability to work independently as well as part of a team.
• Adaptable and able to manage multiple projects simultaneously.

Education:

• Bachelor’s degree in marketing, Business, Communications, or a related field.

Seniority level: Associate

Employment type: Full-time

Job function: Marketing

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