Digital Marketing Coordinator

Rice Lake Weighing Systems; Rice Lake (WI); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading manufacturing company in Wisconsin is seeking a Digital Marketing Coordinator. In this role, you will manage search engine marketing, oversee digital marketing analytics, and develop corporate branding campaigns. The ideal candidate should have a BA in Marketing or similar experience. The company promotes a collaborative work environment with opportunities for growth.

Qualifications

• BA in Marketing or related field, or 2+ years of proven digital and content marketing experience.
• Project management skills.
• Ability to learn complex marketing methodology.
• Good verbal, written, and interpersonal skills.
• Ability to work under pressure and manage workloads effectively.
• Detail oriented and organized.
• Excellent computer skills including MS Office, website CMS, Google Business tools, social media platforms, and email marketing platforms.

Responsibilities

• Manage and implement company search engine marketing.
• Oversee website content and digital marketing analytics.
• Develop corporate branding campaigns.
• Conduct ongoing research on global digital and content marketing.

Job description

Overview

Digital Marketing Coordinator at Rice Lake Weighing Systems

Join to apply for the Digital Marketing Coordinator role at Rice Lake Weighing Systems. Direct message the job poster from Rice Lake Weighing Systems.

About the Company

For nearly 80 years Rice Lake Weighing Systems has been a successful, growth-oriented company known as a leader in the weighing industry. Located in northwestern Wisconsin, RLWS offers big city careers in a small-town atmosphere. As a Digital Marketing Coordinator, you’ll be part of a fast-paced, well-organized, and talented Marketing team.

Responsibilities

• Manage and implement company search engine marketing in both organic ranking visibility and paid advertising presence.
• Manage and implement technical search engine optimization on the company’s website properties to improve ranking visibility and user interfacing.
• Manage and maintain email marketing campaigns to customers on company announcements and updates.
• Monitor and maintain digital marketing analytics using various tools for measurement, tracking and reporting.
• Oversee website content, implementing strategies to increase global effectiveness through comprehensive digital campaigns and messaging.
• Troubleshoot, document and resolve website issues reported by phone or email.
• Develop and assist with external and internal web applications.
• Support day-to-day website updates.
• Conduct ongoing research on global digital and content marketing with emphasis on messaging for international audiences.
• Develop corporate branding campaigns and messaging to support company-wide initiatives.
• Monitor marketing trends, mainstream press, trade magazines, web sites, and industry sources; collaborate with stakeholders to define required information.

Education and Experience

BA in Marketing or related field, or 2+ years of proven digital and content marketing experience.

Skills

• Project management
• Ability to learn complex marketing methodology
• Good verbal, written and interpersonal skills
• Works well in a team atmosphere
• Ability to work under pressure and manage workloads effectively
• Detail oriented and organized
• Excellent computer skills including MS Office, website CMS, Google Business tools, social media platforms, email marketing platforms, and the ability to learn new technology quickly
• Certificates, Licenses, Training, or Other Job-related Requirements
• Certification in Google Business tools is required, or certification within the first six months after hiring
• Ability to travel when required to dealer and end user sites

Behaviors Preferred

• Detail oriented: Capable of carrying out tasks with necessary details
• Loyal: Shows firm and constant support
• Consistently introduces new ideas and demonstrates original thinking

Motivations Preferred

• Ability to Make an Impact: Inspired to contribute to project or organizational success
• Self-Starter: Motivated to perform without outside help

Rice Lake Weighing Systems is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

Rice Lake Weighing Systems is a Substance-Free Workplace and requires pre-employment and for-cause drug screens.

Job Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Manufacturing