Digital Marketing Coordinator

Jobtailor; Philadelphia (Philadelphia County); On-site; USD 55,000 - 85,000; Full time

Job summary

Anthropologie Group seeks a paid social marketing specialist to develop activation strategies and work with marketing, creative, analytics, merchandising, and ad tech teams. You will execute end-to-end campaigns across Facebook, Instagram, Pinterest, TikTok, and emerging channels, building ads, monitoring performance, and delivering actionable insights.

Responsibilities include optimizing campaigns for profitability, organizing influencer-driven content, and translating briefs into effective

Qualifications

• 1–2 years of experience in paid social performance marketing.
• Familiarity with paid social platforms and at least one of: Facebook Ads Manager, Pinterest Business, or TikTok for Business.
• Strong project management skills and work ethic.
• Basic understanding of digital marketing metrics and concepts.
• Experience diagnosing, isolating, and resolving complex issues.
• Experience drawing conclusions from campaign results and preparing presentations on performance trends and insights.
• Experience analyzing and extracting data directly from platforms.
• Ability to implement advanced automation and process solutions to improve efficiency at scale.
• Flexibility to contribute to other team projects and initiatives.
• Willingness to develop tests and iterate on learnings across platforms, creative formats, messaging, and audiences.
• Experience with influencer marketing and creative briefing is a plus.

Responsibilities

• Develop and execute paid social activation strategies for multiple brands.
• Collaborate with marketing, creative, analytics, merchandising, paid digital, and ad tech teams.
• Manage full-cycle direct-response paid social campaigns across Facebook, Instagram, Pinterest, TikTok, and emerging channels.
• Build, launch, and quality-assure ads in-platform.
• Identify performance trends and compile insights for optimization and testing.
• Coordinate user-generated content with Influencer teams.
• Translate briefs into campaign execution and retrospective reporting.
• Define creative specs and content needs.
• Monitor and optimize campaigns to drive demand and align with priorities.
• Recap performance with actionable insights and recommendations.
• Suggest new ideas, tests, and execution strategies monthly.
• Stay updated on platform updates and best practices.

Skills

Paid Social Marketing

Campaign Analysis

Project Management

Data Analysis

Influencer Marketing

A/B Testing

Tools

Facebook Ads Manager

Pinterest Business

TikTok for Business

Job description

• Develop and execute paid social marketing activation strategies for Anthropologie Group brands
• Collaborate with marketing, creative, analytics, merchandising, paid digital, and ad tech teams
• Execute full-cycle direct-response paid social campaigns across Facebook, Instagram, Pinterest, TikTok, and emerging social channels
• Build, launch, and quality-assure ads in-platform
• Identify performance trends and compile insights to support optimization and future testing
• Organize and execute user-generated content with Influencer teams
• Translate marketing and creative briefs into campaign execution, mid-campaign optimization, and retrospective reporting and analysis
• Define creative specification best practices and content needs
• Monitor and optimize awareness and traffic campaigns to drive profitable demand and support business priorities
• Recap campaign and creative performance with actionable insights
• Recommend new ideas, test concepts, and execution strategies monthly
• Stay current on paid social platform updates, best practices, and opportunities

Requirements

• 1–2 years of experience in paid social performance marketing
• Familiarity with paid social platforms and at least one of: Facebook Ads Manager, Pinterest Business, or TikTok for Business
• Strong project management skills and work ethic
• Basic understanding of digital marketing metrics and concepts
• Experience diagnosing, isolating, and resolving complex issues
• Experience drawing conclusions from campaign results and preparing presentations on performance trends and insights
• Experience analyzing and extracting data directly from platforms
• Ability to implement advanced automation and process solutions to improve efficiency at scale
• Flexibility and willingness to contribute to other team projects and initiatives
• Willingness to develop tests and iterate on learnings across platforms, creative formats, messaging, and audiences
• Experience with influencer marketing and creative briefing is a plus

Core Competencies

Demonstrates expertise in developing and executing paid social marketing strategies across various platforms, with a strong focus on performance analysis and optimization. Proficient in project management and collaboration with cross-functional teams to drive campaign success and business priorities.

Highest-signal resume keywords

• Paid Social Performance Marketing
• Facebook Ads Manager
• Campaign Analysis and Reporting
• Influencer Marketing
• Project Management

ATS Optimization Keywords

Hard Skills

• Paid Social Marketing
• Campaign Execution
• Data Analysis
• Performance Optimization
• Creative Briefing

Soft Skills

• Strong Work Ethic
• Flexibility
• Collaboration

Industry Keywords

• Digital Marketing Metrics
• User-Generated Content
• Direct-Response Campaigns
• Emerging Social Channels

Tools & Technologies

• Facebook Ads Manager
• Pinterest Business
• TikTok for Business