Digital Marketing Coordinator

Ultimate Staffing Services; New Haven (CT); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional growth opportunities

Job summary

Ultimate Staffing Services in New Haven, CT is seeking a Digital Marketing Coordinator to support a broad range of marketing activities, with a focus on digital strategy, content management, and online brand engagement. You will report to the Senior Marketing and Business Development Manager and collaborate with teams across the U.S., West Coast, and London-based digital groups.

The role emphasizes website management, social media, analytics, and emerging technologies including AI-driven

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3-4 years of marketing experience, preferably in professional services.
• Strong proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple priorities.

Responsibilities

• Manage and maintain website content through Kentico CMS, ensuring accuracy and brand consistency.
• Support website enhancements, CMS upgrades, microsite development, testing and optimization.
• Coordinate with global digital teams to implement website improvements and best practices.
• Create, publish and manage digital content across website, social media, email campaigns and other channels.
• Develop and edit branded marketing assets, newsletters and promotional materials.
• Support thought leadership, events, and firm-wide marketing campaigns.
• Assist with SEO, GEO, and other digital marketing initiatives to improve visibility.
• Track performance using analytics tools and prepare insights reports.
• Maintain CRM data, audience lists and campaign tracking.
• Coordinate campaign timelines and ensure timely delivery.

Skills

Written and verbal communication

Organizational skills

Independent working

Interpersonal skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

Job description

Digital Marketing Coordinator (JN -082026-429140) New Haven, Connecticut

Salary: USD75000 - USD85000 per year

Schedule: Hybrid (3 days in office, 2 days remote)

Hours: 9:00 AM - 5:00 PM

Salary: $75,000 - $85,000 annually

Ultimate is seeking a dynamic and detail-oriented Digital Marketing Coordinator to join our New Haven team. This role is integral to both U.S. and global marketing initiatives and focuses on supporting a broad range of marketing and business development activities, with a strong emphasis on digital marketing strategy, content management, and online brand engagement. Reporting to the Senior Marketing and Business Development Manager, with a dotted-line relationship to the Head of U.S. Marketing & Business Development, this individual will work closely with marketing professionals across the United States, West Coast offices, and London-based digital teams. This is an exciting opportunity for a marketing professional who is passionate about digital communications, website management, social media, analytics, and emerging technologies including AI-driven marketing.

• Key Responsibilities: Manage and maintain website content through the Kentico CMS, ensuring accuracy, brand consistency, strong user experience, and search visibility.


• Support website enhancements, CMS upgrades, microsite development, testing, and ongoing optimization.


• Coordinate with global digital teams to implement website improvements and digital best practices.


• Create, publish, and manage digital content across the website, social media platforms, email campaigns, and other marketing channels.


• Develop and edit branded marketing assets, graphics, presentations, newsletters, and promotional materials.


• Support thought leadership, events, awards, attorney announcements, and firm-wide marketing campaigns.


• Assist with SEO, GEO (Generative Engine Optimization), and other digital marketing initiatives to improve online visibility and engagement.


• Track website, social media, email, and campaign performance using analytics tools.


• Prepare reports and provide insights and recommendations based on marketing performance data.


• Support email marketing campaigns, newsletters, invitations, and targeted communications.


• Maintain CRM data, audience lists, and campaign tracking.


• Coordinate campaign timelines and ensure marketing initiatives are delivered accurately and on schedule.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.


• 3-4 years of marketing experience, preferably within a law firm, financial services organization, or professional services environment.


• Strong proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.


• Excellent written and verbal communication skills.


• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.


• Demonstrated ability to work independently and collaboratively.


• Professional judgment, discretion, and interpersonal skills.

Benefits

• Competitive salary of $75,000 - $85,000


• Hybrid work arrangement (3 days onsite, 2 days remote)


• Professional growth and development opportunities


• Collaborative and dynamic work environment