Digital Marketing Consultant

Ampcus Inc; Boston (MA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Ampcus Inc is seeking a Marketing Automation & CRM Specialist to drive direct-to-consumer campaigns across email, SMS, and digital channels from our Boston area hubs. You will design tests, analyze results, and optimize campaigns with cross-functional teams to improve performance and efficiency.

The ideal candidate brings hands-on experience with Salesforce Marketing Cloud or Marketo, strong Excel skills, and comfortable working in a hybrid environment in Boston or Springfield, MA.

Qualifications

• 1 year of experience with marketing automation and CRM platforms (e.g., Salesforce MC/CRM, Marketo, Eloqua)
• 3 years of marketing experience
• 3 years designing complex B2B/B2C digital direct campaigns with A/B and multivariate tests

Responsibilities

• Manage direct-to-consumer marketing campaigns via email, direct mail, mobile, and SMS.
• Create testing plans and prioritize opportunities to optimize campaigns.
• Collaborate cross-functionally with Distribution Marketing Partners, Creative, Analytics, Martech, and development teams.
• Develop campaigns following email best practices and CRM SOPs with proper tracking and reporting.
• Contribute to roadmap reviews and process improvements in campaign development and data analysis.

Skills

Marketing automation

CRM platforms

Email marketing

A/B testing

Multivariate testing

Campaign management

Agile methodologies

Excel

Education

Bachelor's degree in Marketing/Business/Related field

Tools

Salesforce Marketing Cloud

Salesforce CRM

Marketo

Eloqua

MS Excel

Job description

Location: Boston ,MA or Springfield, MA(Hybrid)

Responsibilities include:

• Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS.
• Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns. Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance.
• Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, and various development teams to activate, maintain, and innovate campaign activations and technical processes.
• Develops marketing campaigns in accordance with email best practices and CRM team SOPs to ensure alignment with project objectives, accurate tracking and reporting of performance, and proper functioning of all response channels.
• Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.

The Minimum Qualifications

• 1 years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Salesforce CRM, Marketo or Eloqua
• 3 years of marketing experience
• 3 years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests

The Ideal Qualifications

• 2 years of experience with Salesforce Marketing Cloud
• Working knowledge of Agile methodologies
• Proficient with MS Office Suite, with a focus on Microsoft Excel