CRM Marketing Strategist: Email Campaigns & Optimization

Ampcus Inc; Boston (MA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Ampcus Inc is seeking a Marketing Automation & CRM Specialist to drive direct-to-consumer campaigns across email, SMS, and digital channels from our Boston area hubs. You will design tests, analyze results, and optimize campaigns with cross-functional teams to improve performance and efficiency.

The ideal candidate brings hands-on experience with Salesforce Marketing Cloud or Marketo, strong Excel skills, and comfortable working in a hybrid environment in Boston or Springfield, MA.

Qualifications

• 1 year of experience with marketing automation and CRM platforms (e.g., Salesforce MC/CRM, Marketo, Eloqua)
• 3 years of marketing experience
• 3 years designing complex B2B/B2C digital direct campaigns with A/B and multivariate tests

Responsibilities

• Manage direct-to-consumer marketing campaigns via email, direct mail, mobile, and SMS.
• Create testing plans and prioritize opportunities to optimize campaigns.
• Collaborate cross-functionally with Distribution Marketing Partners, Creative, Analytics, Martech, and development teams.
• Develop campaigns following email best practices and CRM SOPs with proper tracking and reporting.
• Contribute to roadmap reviews and process improvements in campaign development and data analysis.

Skills

Marketing automation

CRM platforms

Email marketing

A/B testing

Multivariate testing

Campaign management

Agile methodologies

Excel

Education

Bachelor's degree in Marketing/Business/Related field

Tools

Salesforce Marketing Cloud

Salesforce CRM

Marketo

Eloqua

MS Excel

Job description

Ampcus Inc is seeking a Marketing Automation & CRM Specialist to drive direct-to-consumer campaigns across email, SMS, and digital channels from our Boston area hubs. You will design tests, analyze results, and optimize campaigns with cross-functional teams to improve performance and efficiency.

The ideal candidate brings hands-on experience with Salesforce Marketing Cloud or Marketo, strong Excel skills, and comfortable working in a hybrid environment in Boston or Springfield, MA.