Digital Marketing/Communications Website Specialist

Cox; New York (NY); On-site; USD 59,000 - 90,000; Full time

Job summary

An innovative company is on the lookout for a Digital Marketing / Communications Website Specialist to enhance their online presence. This role involves developing and implementing digital marketing strategies, optimizing website content for search engines, and analyzing campaign performance using tools like Google Analytics. You will collaborate with various teams to ensure cohesive marketing efforts while staying updated with industry trends. If you have a passion for digital marketing and a knack for crafting compelling communications, this opportunity is perfect for you!

Benefits

Flexible Paid Time Off

Comprehensive Healthcare Options

401(k) Retirement Plans

Professional Development Opportunities

Parental Leave Policies

Pet Insurance

Employee Discounts

Qualifications

• 2+ years of experience in digital marketing or communications.
• Strong understanding of digital marketing concepts and strategies.

Responsibilities

• Develop and implement digital marketing web strategies.
• Monitor and analyze digital marketing campaign performance.

Skills

Digital Marketing

SEO

Google Analytics

Content Management Systems

Front-end Web Design

Communication Skills

Data Interpretation

Education

Bachelor's Degree in Marketing or Communications

Master's Degree in Related Fields

Tools

Google Analytics

SEO Tools

Job description

Cox Automotive is transforming the way the world buys, sells, and owns cars with industry-leading digital marketing, software, financial, wholesale, and e-commerce solutions for consumers, dealers, manufacturers, and the overall automotive ecosystem worldwide. With a focus on providing a seamless experience, Cox Automotive is dedicated to empowering people to make confident decisions with their vehicles.

We are seeking a dynamic and driven Digital Marketing / Communications Website Specialist to join our team. This individual will be part of a Digital Marketing team and will oversee a subset of the company's website and content, including configuration, editing, copy and image proofing, creating graphics, and partnering with agencies for design.

The ideal candidate will have a passion for digital marketing, a knack for crafting compelling communications, and the ability to analyze data to drive results. This role is pivotal in enhancing our online presence, engaging our audience, and promoting our brand across various digital platforms.

What You'll Do

1. Develop and Implement Digital Marketing Web strategies: Oversee a subset of the company's websites, manage configuration and editing, proof copy and images, create graphics, partner with agencies and brand/product marketers on design, and optimize website pages for organic traffic and engagement with SEO and content.
2. Optimize: Identify ways to improve website content for search engines and track performance metrics to enhance rankings and traffic.
3. Analytics and Reporting: Monitor, analyze, and report on digital marketing campaign performance using tools like Google Analytics; provide insights and recommendations for improvement.
4. Brand & Product Communication: Craft clear and compelling website content that aligns with the brand's voice and values, ensuring consistency across digital and offline channels.
5. Collaboration: Work closely with the marketing team, agencies, and stakeholders to ensure cohesive marketing efforts.
6. Stay Updated with Industry Trends: Keep abreast of digital marketing and communications trends, continuously seeking opportunities to improve skills and knowledge.

What's In It for You?

Here's a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies, and accommodating work schedules.
• Comprehensive healthcare options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, fertility coverage, and adoption assistance.
• Extra perks like pet insurance, employee discounts, and more.

Who You Are / Qualifications

Minimum:

• Bachelor's degree in a related discipline and 2 years of experience in digital marketing or communications. Alternatively, a master's degree with up to 2 years of experience or 6 years' experience in a related field with no degree.
• Proven success in digital campaigns.
• Strong understanding of digital marketing concepts, proficiency in front-end web design, Google Analytics, SEO tools, and content management systems.
• Creative thinking and innovative marketing strategy development.
• Excellent written and verbal communication skills.
• Data interpretation and decision-making abilities.
• Capability to manage multiple projects and meet deadlines.
• Collaborative mindset, effective in virtual and in-person team environments.

Preferred:

• Degree in marketing, communications, digital media, or related fields.

Join the Cox family of businesses and make your mark today!

USD 59,600.00 - 89,400.00 per year

Compensation:

The salary range is $59,600.00 - $89,400.00, varying based on location, skills, and experience. Additional incentive programs may be available.

Benefits:

Flexible paid time off, holidays, wellness hours, bereavement, voting, jury duty, volunteer, military, and parental leaves, plus other perks.

Applicants must be authorized to work in the U.S. without sponsorship.