Digital Marketing Associate

Zinus, Inc.; Northern (KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Zinus, Inc. is seeking a Digital Marketing Associate to join the U.S. Growth Marketing team in Bentonville, AR.

You will manage Walmart Connect campaigns, support Wayfair ads, and help drive growth across e-commerce platforms with data-driven optimization. The role involves collaborating with Sales, Merchandising, Content, and Supply Chain to align campaigns with product launches, promotions, and business goals.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field required.
• At least two years in performance marketing, paid media, retail media, e-commerce campaigns.
• Experience managing campaigns on at least one paid-media or e-commerce platform.
• Understanding of ROAS, CPA, CTR, and related metrics.
• Proficient with Excel or Google Sheets for data analysis.
• US work authorization required.

Responsibilities

• Manage Walmart Connect campaigns and optimize performance.
• Support Wayfair and other retail media campaigns.
• Organize campaigns around priorities, product lifecycle, promotions and goals.
• Track performance, identify trends, concerns and opportunities for improvement.
• Review results across campaigns, products, categories and groups.
• Help manage advertising budgets and direct spend toward top campaigns.
• Turn campaign data into findings and recommended actions.
• Identify factors affecting performance including pricing, inventory, and competition.
• Create reports showing how advertising supports sales and business results.
• Plan and run tests on bids, targeting, creative, product selection and budgets.
• Collaborate with Sales, Merchandising, Content and Supply Chain teams.
• Communicate results and recommendations to marketing leaders.

Skills

Performance marketing

Paid media

Retail media

E-commerce

Campaign management

Data analysis

Problem solving

Communication

Cross-functional collaboration

Time management

Education

Bachelor's degree in Marketing, Business, Analytics, Communications, or related field

Tools

Walmart Connect

Wayfair Advertising

Amazon Advertising

Target Roundel

Instacart

Skai

Excel

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Marketing Associate

Full Time Bentonville, AR, US

14 days ago Requisition ID: 1062

Salary Range: $60,000.00 To $75,000.00 Annually

Digital Marketing Associate

Role Summary

Zinus is looking for a Digital Marketing Associate to join our U.S. Growth Marketing team. In this role, you will manage and improve retail media campaigns, mainly on Walmart Connect. You will also support advertising and growth efforts on Wayfair and other e-commerce platforms.

This role is a good fit for a paid-media marketer who enjoys working with data, trying new ideas, and using campaign results to recommend next steps. Experience with Walmart Connect or Wayfair is helpful but not required. We also welcome candidates with relevant experience in Amazon Advertising, Target Roundel, Instacart, paid search, paid social, agency campaign management, or other e-commerce advertising platforms.

You will work with the Growth Marketing, Sales, Merchandising, Content, and Supply Chain teams to help ensure our advertising supports product, promotional, and business goals.

Key Responsibilities

• Manage and improve Walmart Connect advertising campaigns
• Support Wayfair advertising campaigns and other retail media or marketplace growth efforts
• Organize campaigns around category priorities, product lifecycle stages, promotions, and business goals
• Track campaign performance and identify trends, concerns, and opportunities to improve results
• Review results across campaigns, products, categories, and product groups
• Help manage advertising budgets and direct spending toward business priorities and stronger-performing campaigns
• Turn campaign data into clear findings and recommended next steps
• Help identify factors that affect performance, including advertising, content, pricing, promotions, inventory, and competition
• Create and maintain reports that show how advertising supports sales and overall business results
• Plan and run tests involving bids, audience targeting, creative content, product selection, and budgets
• Work with Sales, Merchandising, Content, and Supply Chain teams to coordinate campaign priorities
• Clearly share campaign results and recommendations with marketing leaders and business partners
• Keep up with changes to Walmart Connect, Wayfair Advertising, and retail media
• Find ways to improve campaign processes, reporting, and efficiency

Required Qualifications

• Bachelor's degree required; a degree in Marketing, Business, Analytics, Communications, or a related field is preferred
• At least two years of relevant experience in performance marketing, paid media, retail media, e-commerce, advertising, or campaign management
• Experience managing or supporting campaigns on at least one paid-media, retail media, or e-commerce advertising platform
• Understanding of common performance marketing measures, such as return on ad spend, conversion rate, cost per click, click-through rate, and sales
• Experience using Excel, Google Sheets, or similar tools to organize and review campaign data
• Ability to analyze information and solve problems
• Ability to explain data and campaign results and recommend clear next steps
• Clear written and verbal communication skills
• Ability to manage several priorities and work with teams across the company
• Authorization to work in the United States

Preferred Qualifications

The following experience is helpful but not required:

• Experience with Walmart Connect or Wayfair Advertising
• Experience with Amazon Advertising, Target Roundel, Instacart, or another retail media network
• Experience managing campaigns for a large number of products
• Advanced Excel skills, including pivot tables and lookup functions
• Experience with Skai or another retail media management platform
• Experience with e-commerce or marketplace advertising
• Experience in mattresses, furniture, home furnishings, durable goods, or another product-based retail category
• Experience working with sales, merchandising, content, supply chain, or e-commerce teams
• Familiarity with analyzing the performance of individual products and stock-keeping units

About Zinus

Zinus is a rapidly growing and highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all our employees. We've been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this business. If you chose to join Zinus, you'd be joining a team that is committed to the happiness of its employees and customers above all else, with the express goal of delivering products and experiences that invoke wonder and joy daily.