Digital Marketing Architect: SEO, Web & Social

University of Massachusetts Medical School; Westborough (MA); Remote; USD 70,000 - 90,000; Full time

Job summary

University of Massachusetts Medical School is seeking a Digital Marketing Specialist to own website content for the ForHealth Consulting division and manage email and social channels. You will optimize content, drive engagement, and ensure alignment with enterprise branding and strategy.

Responsibilities include developing site content, improving UX/UI, and executing SEO initiatives while collaborating with marketing and sales teams to enable effective campaigns and measurable performance.

Qualifications

• Bachelor's degree in business, marketing, or related field, or equivalent experience.
• 3–5 years in digital marketing, website management, or related roles, preferably in professional services/healthcare.
• CMS experience with publishing, architecture and UX/UI improvements.
• Experience developing and implementing SEO strategies with keyword research.
• Proven ability to analyze digital channel performance using analytics tools to drive insights.
• Experience supporting marketing campaigns by building emails, landing pages, and web content.
• Familiarity with Sprout Social and publishing workflows.

Responsibilities

• Develop and drive website content aligned with the enterprise strategy.
• Maintain content standards for usability, accessibility, and brand consistency; propose site architecture improvements.
• Monitor content performance and suggest UX/UI, speed, and navigation improvements.
• Serve as digital channel owner for email and social, ensuring configuration and optimization.
• Support integrated campaigns by enabling email, landing pages, and web content.
• Lead social media management across LinkedIn, Twitter, and Facebook with publishing oversight.
• Implement and manage SEO across digital properties, including on-page optimization.
• Embed SEO best practices into templates and workflows for consistency.
• Monitor and analyze digital metrics and produce reports for leadership.
• Collaborate with content and campaigns teams to align digital execution with strategies.

Skills

CMS experience

SEO strategy

Web analytics

Email marketing

Social media

A/B testing

Content management

Data analysis

Education

Bachelor's degree

Tools

Sprout Social

Google Analytics

Job description

University of Massachusetts Medical School is seeking a Digital Marketing Specialist to own website content for the ForHealth Consulting division and manage email and social channels. You will optimize content, drive engagement, and ensure alignment with enterprise branding and strategy.

Responsibilities include developing site content, improving UX/UI, and executing SEO initiatives while collaborating with marketing and sales teams to enable effective campaigns and measurable performance.