Digital Marketing Specialist - SEO, Email & Web Content

UMass Med School; Westborough (MA); On-site; USD 80,000 - 90,000; Full time

Job summary

UMass Chan Medical School in Westborough seeks a Digital Marketing Specialist to own email, social, and website content for ForHealth Consulting. The role ensures content aligns with brand standards, SEO, and enterprise strategy.

You will publish, optimize, and analyze digital channels, collaborating with market growth, digital, and sales teams to execute high-performing campaigns and scalable digital experiences.

Qualifications

• Bachelor's degree in business, marketing, or related field, or equivalent experience.
• 3 to 5 years of digital marketing experience in healthcare or professional services.
• Experience with CMS for content publishing and UX improvements.
• SEO planning including keyword research and on-page optimization.
• Ability to analyze digital channel performance using analytics tools.
• Experience building emails, landing pages, and web content for campaigns.
• Familiarity with Sprout Social and publishing workflows.

Responsibilities

• Develop and drive website content in support of the enterprise website strategy and roadmap.
• Apply and maintain website content standards, including structure, usability, accessibility, and brand consistency.
• Monitor website content performance and optimize UX/UI, page speed, navigation, and accessibility.
• Serve as the digital channel owner for email and social platforms and the website content owner.
• Partner in the execution of integrated marketing campaigns via email, landing pages, and web content.
• Lead social media management across LinkedIn, Twitter, and Facebook with publishing oversight and engagement support.
• Implement and manage SEO strategy across digital properties with on-page optimization.
• Embed SEO and best practices into content templates and publishing workflows.
• Monitor and analyze digital performance metrics and develop reports for leadership.
• Collaborate with content and campaigns teams to align digital execution with broader strategies.
• Support testing and optimization efforts to improve performance.

Skills

Digital marketing

CMS

SEO

Email marketing

Social media

Analytics

Education

Bachelor's degree in business/marketing

Tools

Sprout Social

Google Analytics

Job description

UMass Chan Medical School in Westborough seeks a Digital Marketing Specialist to own email, social, and website content for ForHealth Consulting. The role ensures content aligns with brand standards, SEO, and enterprise strategy.

You will publish, optimize, and analyze digital channels, collaborating with market growth, digital, and sales teams to execute high-performing campaigns and scalable digital experiences.