Digital Marketing Specialist - Web, SEO and Social

University of Massachusetts Medical School; Westborough (MA); On-site; USD 65,000 - 95,000; Full time

Job summary

University of Massachusetts Medical School is seeking a Digital Marketing Specialist to own website content for ForHealth Consulting and to manage email and social channels. You will optimize content, implement SEO, and partner with marketing teams to drive engagement and qualified traffic.

The role focuses on publishing and optimizing digital experiences, measuring performance, and aligning with brand standards across channels. Collaboration with growth, digital, and sales teams is essential.

Qualifications

• Proven CMS experience with publishing and UX/UI improvements.
• Experience planning and executing SEO strategies with keyword research.
• Ability to analyze digital channel performance using analytics tools.
• Experience building emails, landing pages, and web content for campaigns.
• Familiarity with social media publishing workflows and engagement optimization.
• Bachelor's degree or equivalent marketing/business experience.

Responsibilities

• Develop and drive website content aligned with the enterprise strategy.
• Maintain content standards for usability, accessibility, and brand consistency.
• Monitor content performance and coordinate improvements with UX and tech teams.
• Serve as digital channel owner for email and social platforms.
• Support integrated campaigns with optimized emails, landing pages, and web content.
• Lead social media management and engagement across platforms like LinkedIn, Twitter, and Facebook.
• Implement and manage SEO across digital properties and templates.
• Monitor traffic, engagement, and conversion metrics; create leadership reports.
• Collaborate with content and campaigns teams to ensure alignment with strategies.
• Support testing and optimization efforts (A/B tests, personalization).
• Stay updated on digital marketing trends and tools.
• Participate in cross-functional initiatives with digital performance focus.
• Perform other duties as required.

Skills

CMS management

SEO strategy

Analytics reporting

Social media management

Email marketing

Content development

Education

Bachelor's degree in Marketing/Business

Equivalent experience

Tools

Sprout Social

Google Analytics

Job description

University of Massachusetts Medical School is seeking a Digital Marketing Specialist to own website content for ForHealth Consulting and to manage email and social channels. You will optimize content, implement SEO, and partner with marketing teams to drive engagement and qualified traffic.

The role focuses on publishing and optimizing digital experiences, measuring performance, and aligning with brand standards across channels. Collaboration with growth, digital, and sales teams is essential.