Digital Marketing Analytics Specialist

Baptist Healthcare System; Jeffersontown (KY); On-site; USD 70,000 - 100,000; Full time

Job summary

Baptist Health is seeking a Digital Marketing Analyst to join our team in Louisville, KY. The role requires a self-motivated professional to manage multiple marketing tasks, develop digital strategies, track trends, collect and analyze data, and optimize campaigns across the Baptist Health CMS and CRM.

You will support leadership and client services with online research, propose inbound strategies, and deliver actionable insights to inform digital marketing decisions.

Qualifications

• Bachelor’s degree with 5+ years combined experience in website analytics and reporting.
• 7+ years of experience in lieu of degree.

Responsibilities

• Develop digital strategy and track online marketing trends.
• Collect and analyze data to develop campaign strategies.
• Optimize and report online campaign performance across CMS/CRM.
• Handle lead generation and analyze marketing and web metrics.
• Provide online research support to leadership and client services; recommend inbound strategies.

Skills

Data analysis

Digital marketing

A/B testing

Education

Bachelor's degree

Job description

Baptist Health is seeking a Digital Marketing Analyst to join our team in Louisville, KY. The role requires a self-motivated professional to manage multiple marketing tasks, develop digital strategies, track trends, collect and analyze data, and optimize campaigns across the Baptist Health CMS and CRM.

You will support leadership and client services with online research, propose inbound strategies, and deliver actionable insights to inform digital marketing decisions.