Healthcare Marketing Lead - Multi-Channel, Data-Driven

1000 Methodist Le Bonheur Corp; Memphis (TN); On-site; USD 55,000 - 85,000; Full time

Job summary

Methodist Le Bonheur Healthcare is seeking a Marketing Specialist to lead advanced, data-driven marketing strategies across assigned areas. You will drive digital and traditional campaigns, leverage analytics, and coordinate cross-functional teams to deliver high-impact, results-driven outcomes aligned with our system goals.

The role involves developing annual strategic plans, reporting campaign performance to stakeholders, and ensuring regulatory-compliant materials across channels.

Qualifications

• Demonstrates strong marketing fundamentals including branding and campaign strategy.
• Shows ability to leverage market research and BI to inform plans.
• Familiar with emerging marketing trends and AI-enabled insights.
• Skilled in multi-channel campaign design and optimization.
• Experience coordinating cross-functional teams and projects.

Responsibilities

• Develops annual marketing plans aligned with service areas and budgets.
• Leads day-to-day marketing initiatives and creative development.
• Monitors campaign performance and adjusts to improve results.
• Oversees paid search and paid social campaigns and landing pages.
• Supports sponsorships and event planning with internal teams.
• Ensures messaging and digital experience align with branding.
• Represents marketing in client meetings, building relationships.
• Reviews content for accuracy and regulatory compliance.
• Prepares performance reports and strategic insights for stakeholders.
• Performs additional duties to support marketing goals.

Skills

Marketing principles

Business intelligence

Market research

AI technologies

Multi-channel marketing

Cross-functional collaboration

Project management

Customer journey mapping

Copywriting

Education

Bachelor’s Degree Marketing

Bachelor’s Degree Advertising

Bachelor’s Degree Business Administration/Management

Bachelor’s Degree Communications

Job description

Methodist Le Bonheur Healthcare is seeking a Marketing Specialist to lead advanced, data-driven marketing strategies across assigned areas. You will drive digital and traditional campaigns, leverage analytics, and coordinate cross-functional teams to deliver high-impact, results-driven outcomes aligned with our system goals.

The role involves developing annual strategic plans, reporting campaign performance to stakeholders, and ensuring regulatory-compliant materials across channels.