Digital Marketing Analyst

Baptist Healthcare System; Jeffersontown (KY); On-site; USD 70,000 - 100,000; Full time

Job summary

Baptist Health is seeking a Digital Marketing Analyst to join our team in Louisville, KY. The role requires a self-motivated professional to manage multiple marketing tasks, develop digital strategies, track trends, collect and analyze data, and optimize campaigns across the Baptist Health CMS and CRM.

You will support leadership and client services with online research, propose inbound strategies, and deliver actionable insights to inform digital marketing decisions.

Qualifications

• Bachelor’s degree with 5+ years combined experience in website analytics and reporting.
• 7+ years of experience in lieu of degree.

Responsibilities

• Develop digital strategy and track online marketing trends.
• Collect and analyze data to develop campaign strategies.
• Optimize and report online campaign performance across CMS/CRM.
• Handle lead generation and analyze marketing and web metrics.
• Provide online research support to leadership and client services; recommend inbound strategies.

Skills

Data analysis

Digital marketing

A/B testing

Education

Bachelor's degree

Job description

Summary

Baptist Health is looking for a Digital Marketing Analyst to join our team in Louisville, KY!

The position calls for someone self-motivated and self-aware who can manage multiple digital marketing-related tasks and work streams on deadline, including developing digital strategy,tracking online marketing trends, collecting and analyzing data, developing campaign strategies,optimizing and reporting online campaign performance, handling lead generation, analyzingmarketing and web metrics and other key marketing initiatives that integrate into the Baptist Health CMS and CRM. The position also includes supporting the leadership team and clientservice team with online research, providing inbound strategy recommendations and otheractivities as needed. To be successful as a digital marketing analyst, you should have strongtechnical skills and be able to present actionable insights to inform digital marketing strategies. Atop-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented,and work well within a team.

Qualifications

• Bachelor’s degree with 5 plus years combined experience in website analytics, which includes the ability to navigate, identify andreport on key findings and create actionable items from the platform. Build and plan multivariant (a/b)testing plans and monitor until statistical significance is identified.
• 7 plus years of experience in lieu of degree.

Baptist Health is an Equal Employment Opportunity employer.