Data-Driven Digital Marketing Analyst

Baptist Health; Louisville (KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Baptist Health in Louisville, KY is seeking a Digital Marketing Analyst to join our team. You will manage digital marketing tasks, develop strategy, track trends, collect and analyze data, and optimize campaigns across our CMS/CRM systems.

You will support leadership and client service teams with online research, inbound strategy recommendations, and other marketing activities. Strong analytical skills and teamwork are essential.

Qualifications

• Bachelor’s degree with 5+ years combined experience in website analytics.
• Develop multivariate (A/B) testing plans and monitor until significance is reached.
• 7+ years of experience in lieu of degree.

Responsibilities

• Develop digital strategy and track online marketing trends.
• Collect and analyze data to inform campaigns.
• Develop and optimize campaign strategies across CMS/CRM.
• Report on online campaign performance and insights.
• Support leadership and client service with online research and inbound strategy recommendations.

Skills

Website analytics

A/B testing

Education

Bachelor’s degree

7+ years experience in lieu of degree

Job description

Baptist Health in Louisville, KY is seeking a Digital Marketing Analyst to join our team. You will manage digital marketing tasks, develop strategy, track trends, collect and analyze data, and optimize campaigns across our CMS/CRM systems.

You will support leadership and client service teams with online research, inbound strategy recommendations, and other marketing activities. Strong analytical skills and teamwork are essential.