Digital Marketing Analytics Lead for Growth

Doist; Boston (MA); Hybrid; USD 128,000 - 170,000; Full time

Benefits offered by this job

Free SimpliSafe system

ERGs and total rewards

Hybrid work model

Job summary

SimpliSafe is seeking a Manager to join our Growth Analytics team, owning analytics for paid social, display, SEM, and agency partnerships. You will partner with Marketing's digital acquisition team to define KPIs, build forecasts, and drive experiments to improve performance.

You will work closely with channel owners, craft data-driven recommendations, and help steward the datasets behind KPI reporting, using AI tools to automate routine analyses.

Qualifications

• BS in a quantitative field or equivalent experience.
• 5+ years of equivalent experience in marketing analytics or related field.
• Strong technical skills with query and data visualization tools.
• SQL and Excel are core requirements; experience with Hex, Tableau or programming languages is a plus.
• Experience with digital marketing analytics and paid media platforms.
• Track record of driving business impact through analytics and experimentation.

Responsibilities

• Own the KPI lifecycle for the digital channel performance you support: define KPIs, build forecasts, and understand drivers.
• Serve as analytics partner to Marketing's digital acquisition stakeholders, owning channel relationships end-to-end.
• Originate and drive experimentation to beat forecasts, following Experimentation CoE standards.
• Understand platforms, agency relationships, and day-to-day channel mechanics to spot risks and opportunities.
• Share accountability for business results, not just reporting accuracy.
• Help steward datasets behind KPIs and use AI tools to automate reporting.

Skills

KPI definition

Forecasting

SQL

Excel

Data visualization

Python/R

Experimentation

Communication

AI for data prep

Education

Bachelor's in quantitative field

Tools

Hex

Tableau

Job description

SimpliSafe is seeking a Manager to join our Growth Analytics team, owning analytics for paid social, display, SEM, and agency partnerships. You will partner with Marketing's digital acquisition team to define KPIs, build forecasts, and drive experiments to improve performance.

You will work closely with channel owners, craft data-driven recommendations, and help steward the datasets behind KPI reporting, using AI tools to automate routine analyses.