Manager - Digital Marketing Analytics

Doist; Boston (MA); Hybrid; USD 128,000 - 170,000; Full time

Benefits offered by this job

Free SimpliSafe system

ERGs and total rewards

Hybrid work model

Job summary

SimpliSafe is seeking a Manager to join our Growth Analytics team, owning analytics for paid social, display, SEM, and agency partnerships. You will partner with Marketing's digital acquisition team to define KPIs, build forecasts, and drive experiments to improve performance.

You will work closely with channel owners, craft data-driven recommendations, and help steward the datasets behind KPI reporting, using AI tools to automate routine analyses.

Qualifications

• BS in a quantitative field or equivalent experience.
• 5+ years of equivalent experience in marketing analytics or related field.
• Strong technical skills with query and data visualization tools.
• SQL and Excel are core requirements; experience with Hex, Tableau or programming languages is a plus.
• Experience with digital marketing analytics and paid media platforms.
• Track record of driving business impact through analytics and experimentation.

Responsibilities

• Own the KPI lifecycle for the digital channel performance you support: define KPIs, build forecasts, and understand drivers.
• Serve as analytics partner to Marketing's digital acquisition stakeholders, owning channel relationships end-to-end.
• Originate and drive experimentation to beat forecasts, following Experimentation CoE standards.
• Understand platforms, agency relationships, and day-to-day channel mechanics to spot risks and opportunities.
• Share accountability for business results, not just reporting accuracy.
• Help steward datasets behind KPIs and use AI tools to automate reporting.

Skills

KPI definition

Forecasting

SQL

Excel

Data visualization

Python/R

Experimentation

Communication

AI for data prep

Education

Bachelor's in quantitative field

Tools

Hex

Tableau

Job description

About SimpliSafe

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don't just want you to work here. We want you to grow and thrive here. We're embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday - working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

About the Role

The SimpliSafe Growth Analytics team is looking for a Manager to join our analytics team supporting paid Social, Display, SEM/VBB, and our agency partnership. This role sits within Performance Marketing Analytics and serves as an analytics partner to Marketing's digital acquisition team. This role will report to the Sr. Manager of Performance Marketing Analytics. This is a unique opportunity to join a rapidly evolving team. You will own analytics for your channel(s), partner directly with Marketing, and share accountability not just for the accuracy of the reporting but for whether digital acquisition performance actually improves. You will help define the KPIs that matter across paid digital channels, build the forecasts for them, and help originate the experimentation needed to beat those forecasts - all to the standards set by the team's Experimentation Center of Excellence (CoE).

Your responsibilities will include:

• Own the KPI lifecycle for the digital channel performance you support: define the right KPIs at the channel level, build and maintain the forecasts for them, and develop a deep understanding of what drives them
• Serve as an analytics partner to Marketing's digital acquisition stakeholders - owning your channel relationships end-to-end rather than fielding ad hoc requests, and being measured against Marketing's business objectives rather than delivery volume
• Originate and drive experimentation aimed at beating forecast , to the standards and methodology set by the Experimentation CoE - partnering with Marketing to identify test ideas and ensuring rigorous setup and measurement so the business can trust the read
• Get close enough to how each digital channel actually runs - the platforms, the agency relationship, the day-to-day mechanics - to spot risks and opportunities Marketing can't see from the inside, and bring recommendations forward before they ask
• Share accountability with Marketing for the business results, not just the integrity of the analysis - success is measured by whether digital acquisition performance improves, not just whether the reporting is right
• Help steward the datasets underlying digital channel KPIs, and use AI tools and automation to eliminate as much manual reporting and one-off analysis as possible - reinvesting that time into the work above

Qualifications:

• BS in a quantitative field or equivalent experience (Marketing Analytics, Computer Science, Statistics, Mathematics, Finance, or related field)
• 5+ years of equivalent experience
• Strong technical skills, including experience with query and data visualization tools
• SQL and Excel are core requirements; experience with Hex, Tableau or programming languages (Python, R, etc.) is a plus
• Experience with digital marketing analytics and paid media platforms (e.g., paid social, display, SEM), including working with agency partners essential
• Track record of proposing ideas and driving them to business impact, not just delivering requested analysis, comfortable being judged on whether the business outcome moved, not only on whether the work was correct
• Experience designing and running experiments or pilots - including forming the hypothesis, not just measuring someone else's
• Strong analytical and creative problem-solving skills, with extreme attention to detail and the ability to work collaboratively in a dynamic, cross-functional environment
• Excellent communication skills, with the ability to synthesize concepts for non-technical audiences and effectively engage partners across all levels of the company
• Genuine interest in learning how a marketing organization runs day-to-day - willing to spend real time with Marketing stakeholders and agency partners, not just their data - in order to identify the question behind the question
• Comfort using AI tools to accelerate data prep and analysis, so more time goes toward business understanding and origination

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a 'no job too small' attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

What We Offer

A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive.

• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

The target annual base pay range for this role is $127,700 to $170,200. This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees’ job-related skills, experience, qualifications, work location, and other relevant business factors.

Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. We’re committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others.

If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [e-mail] .