Digital Marketing Analyst I — Hybrid Analytics & UX

Inside Higher Ed; Charleston (SC); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Flexible work schedules

Hybrid telecommuting

Work-life balance programs

Job summary

A prominent educational institution in Charleston is seeking a Digital Marketing Analyst to enhance digital strategies through analytics, user research, and SEO. The ideal candidate will implement web analytics, evaluate marketing campaigns, and conduct user testing. A high school diploma is required, with a bachelor's degree preferred. This position offers flexible work schedules and hybrid telecommuting options.

Qualifications

• High school diploma required; bachelor's degree may substitute experience.
• Proficiency in Google Analytics 4 and SEO best practices.
• Three years of experience in digital marketing or related fields.

Responsibilities

• Implement and manage web analytics platforms.
• Evaluate and recommend improvements for digital marketing campaigns.
• Conduct user testing and apply UX/UI best practices.

Skills

Web analytics

SEO strategies

User testing

Data visualization tools

Google Analytics 4

Education

High school diploma

Associate or Bachelor’s degree in marketing or a related field

Tools

Google Analytics 4

Content management systems

Job description

A prominent educational institution in Charleston is seeking a Digital Marketing Analyst to enhance digital strategies through analytics, user research, and SEO. The ideal candidate will implement web analytics, evaluate marketing campaigns, and conduct user testing. A high school diploma is required, with a bachelor's degree preferred. This position offers flexible work schedules and hybrid telecommuting options.