Digital Marketing Analyst

Blinds To Go; Paramus (NJ); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading retail company located in New Jersey is seeking a Digital Marketing Analyst to manage digital marketing programs across multiple channels. This role requires hands-on experience, strong analytical skills, and a background in retail digital marketing. Responsibilities include managing campaigns, analyzing results, and driving website traffic through SEO and SEM. The ideal candidate will have a Bachelor's degree related to marketing and 3+ years of experience in a similar role. Benefits include medical and vision insurance as well as a 401(k).

Qualifications

• 3+ years of experience in digital marketing within retail or consumer product/service sectors.
• Experience with data-driven marketing and attributing spend to results.
• Hands-on experience with SEO, PPC, and social media marketing.

Responsibilities

• Direct and manage digital marketing programs including paid search and email marketing.
• Analyze marketing results and attribute traffic and sales to marketing spend.
• Drive organic website traffic using SEO and SEM.

Skills

Analytical skills

Digital marketing experience

SEO

PPC

Social media marketing

Effective communication

Problem-solving

Education

Bachelor's degree in marketing, economics, mathematics, statistics, sciences or engineering

Job description

This range is provided by Blinds To Go. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $100,000.00/yr

Key member of the marketing team responsible for managing the digital marketing programs to support the retail, at-home, and ecommerce business units. He/she will help manage the paid search, email marketing, social media and other digital programs that are important part of overall marketing effort. Digital Marketing Analyst must be hands‑on, very analytical and have relevant digital marketing experience in a multi‑location retail or service business.

Responsibilities

• Direct and manage digital marketing programs including paid search, email marketing, paid social, etc. and coordinating these to support the promotional marketing calendar
• Analyze all results and attribute marketing spend to traffic and sales
• Use SEO and SEM to drive organic and overall website traffic
• Direct and manage all social media efforts with the goal of developing brand ambassadors, brand influencers and indirect referrals
• Monitor competitive activity and develop counter programs to ensure pre‑eminence of the BTG brand online
• Led effort to analyze marketing metrics to identify cause‑effect relationships and suggest ways to utilize these insights in new campaigns
• Work with other marketing managers to develop and implement marketing campaigns that drive traffic and sales
• Work with creative team to create digital marketing content
• Work with other marketing manager to design consumer research that offer insight into customer behavior and recommend programs that attract new customers

Requirements

• Bachelor degree in marketing, economics, mathematics, statistics, sciences or engineering
• 3+ years’ experience in digital marketing in retail, consumer product/service, consulting business
• Multi‑channel marketing experience generating and tracking leads, traffic, etc.
• Experience in data‑driven business culture; experience measuring and attributing marketing spend to results
• Experience with SEO, PPC, content marketing, paid search and social marketing
• Working knowledge of database marketing, email marketing, statistical analysis
• Strong analytical, problem‑solving, data manipulation and planning skills
• Entrepreneurial, hands‑on, and able to work independently
• High level of self‑motivation and intellectual curiosity
• Good oral and written communication skills

We will invest roughly 3 months setting up the Digital Marketing Analyst for success at BTG. He/she needs to develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Analyst

Industries

Retail

Benefits include: Medical insurance, Vision insurance, 401(k)