Digital Marketing Analyst

YPM Inc.; Irvine (CA); Hybride; USD 70 000 - 85 000; Plein temps

Résumé du poste

YPM is hiring a data-driven Digital Marketing Analyst in Irvine, CA, to manage day-to-day online media campaigns and report on performance. You will track metrics, optimize campaigns, and deliver timely stakeholder updates with clear insights.

The ideal candidate has a marketing/analytics background, 2–4 years in digital advertising, strong Excel/Google Sheets, Power BI, SQL is a plus, and excellent communication skills. This is a full-time role with a 70k–85k salary.

Qualifications

• Bachelor’s degree in marketing, business, statistics or related field.
• 2–4 years of experience in digital advertising, marketing research, sales analytics, or related field (agency experience preferred).
• Strong understanding of digital advertising measurement and market research methods.
• Advanced Excel and Google Sheets skills (pivot tables, VLOOKUP).
• Experience with Microsoft Power BI and SQL is a plus.
• Excellent verbal and written communication skills.

Responsabilités

• Execute deliverables and organize marketing assets for campaigns.
• Collect data from media campaigns and maintain performance reports.
• Collaborate with Client Services/Sales to meet objectives.
• Analyze data to identify trends and optimization opportunities.
• Communicate campaign developments and results to team and clients.
• Support client meetings with prepared materials.

Connaissances

Data analysis

Project management

Communication

Metrics-driven

Team collaboration

Formation

Bachelor's degree in marketing, business, statistics or related field

Outils

Excel

Google Sheets

Power BI

SQL

Salesforce Marketing Cloud

Invoca

Description du poste

# Digital Marketing AnalystCorporate Office - Irvine, CA 92612## OverviewSalary Range$70,000.00 - $85,000.00 Salary/yearPosition TypeFull TimeCategoryDigital Media & Services## DescriptionYPM has an exciting opportunity for a smart, talented, metrics-driven Digital Marketing Analyst who has hands-on experience executing daily operations of media planning, placement, and reporting. You will work closely with the digital team on day-to-day management of online/digital media campaigns and will be responsible for tracking and analyzing performance marketing data, ensuring that all deliverables are executed on time and reflect a high standard.The ideal candidate is one who is detail-oriented, has strong project management skills, is comfortable analyzing large data sets, and is passionate about turning data into actionable insights.## Qualifications**Key Responsibilities:*** Execute upon deliverables, gather/organize/provide marketing assets required to launch campaigns.* Collect data/results from media campaigns through databases and related systems, and update and maintain reports on campaign performance and metrics.* Collaborate with the Client Services/Sales team to ensure client online/digital media campaigns and marketing initiatives are reaching mutual objectives.* Analyze and track data for statistical modeling purposes; interpret data trends, identifying key findings, further optimization of campaign, and go-forward recommendations.* Integrate complex marketing data/results into a succinct, clear, and aesthetical format.* Communicate with team members and vendors on campaign developments, timelines, and results.* Respond timely and accurately to team members and client requests and special projects.* Monitor client reporting and project deadlines to ensure all items are completed timely and accurately.* Assist with preparation of business meeting materials for client meetings/presentations.* Support the team in developing solutions and providing strategic/specialized reports.**Skills and Requirements:*** Bachelor’s degree in marketing, business, statistics or related field.* 2-4 years of experience in digital advertising, marketing research, sales analytics, or related field (prior agency experience preferred).* Strong understanding of digital advertising measurement and market research methods.* High computer literacy, with advanced Excel and Google Sheets skills (including pivot tables and vlookup).* Strong organizational and time management skills with the ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.* Experience with managing Affiliate and Pay Per Call marketing campaigns.* Hands-on experience setting monthly budgets, pacing budgets, and working collaboratively with vendor partners.* Proven ability to navigate complex data sets and conduct statistical analyses* Attention to detail and a commitment to data integrity.* Ability to organize findings and translate into actionable insights.* Experience leveraging data insights to optimize marketing campaigns to achieve client KPIs* Experience simplifying complex data concepts and explaining to others (internally and externally).* Experience with Microsoft PowerBI (refreshing reports, writing basic Queries)* SQL experience is a plus.* Experience with Salesforce Marketing Cloud is a plus.* Experience with Invoca or other comparable Call Listening Software is a plus.* Avid learner who always seeks growth and development.* Excellent verbal and written communication skills.* Ability to work both independently and as part of a team in a professional business environment.* Flexible and a team player; ability to work in a dynamic and ever-changing industry and accommodate evolving responsibilities.