Digital Marketing Account Executive

COACT Associates; Toledo (OH); On-site; USD 45,000 - 55,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Account Executive to lead strategic marketing campaigns. In this dynamic role, you will collaborate with teams to develop and execute comprehensive digital marketing strategies, focusing on SEO, content creation, and paid advertising. Your expertise will drive client success as you analyze data to refine campaigns and enhance performance. Join a passionate team dedicated to delivering exceptional results for clients and making a significant impact in the marketing landscape. If you're a self-starter with a flair for creativity and analytics, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in digital marketing and paid advertising.
• Strong background in SEO, content creation, and analytics.
• Proven ability to manage multiple client projects effectively.

Responsibilities

• Plan and execute digital marketing campaigns for clients.
• Analyze campaign performance and adjust strategies accordingly.
• Create engaging content for various marketing channels.

Skills

Strategic Paid Advertising

Digital Marketing Campaigns

SEO Strategy

Content Creation

Data Analytics

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing

Graduate Degree in Related Field

Tools

Marketing Cloud

Hubspot

VBOUT

Google Ads

Bing Ads

LinkedIn Ads

Facebook Ads

Instagram Ads

Job description

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This range is provided by COACT Associates. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45,000.00/yr - $55,000.00/yr

Additional compensation types

Annual Bonus

Reports to: Manager of Operations

Responsible for strategic thinking, planning, executing, overseeing, and analyzing digital marketing campaigns and paid advertising for COACT and our clients.

Principal Duties and Responsibilities

• Works with teams to outline and plan digital marketing campaigns throughout the year.
• Ability to adapt and pivot campaigns due to data review and strategic learning.
• Experience with industry-leading marketing platforms such as Marketing Cloud, Hubspot, VBOUT.
• Executes market-facing touchpoints to various segmented audiences
• Works closely with the Account Executives to review overall content strategy for digital campaigns.
• Client facing Account Executive for a portfolio of clients.
• Formulates, oversees, helps implement and deliver all elements of assigned client projects.
• Manages and consults with assigned clients on marketing and sales related projects.
• Plans and manages project schedules related to assigned client activities.

SEO / SEM

• Provides detailed insights into keyword research and content strategy for SEO campaigns and implements that research into deliverables that support our client’s SEO goals.
• Creates long-term strategy for search engine optimization and day-to-day deliverables that support our identified goals.

Content Creation

• Author, edit, and proofread written copy for content marketing activities related to each client’s business growth campaign.
• Includes website copy, online ad placements, email, social media, print, and direct mail.
• Optimize content using relevant keywords and other strategies to achieve SEO goals.

Digital advertising strategy, execution, and reporting

• Creates, places, oversees, and analyzes strategic paid advertising campaigns through Google Ads, Bing, LinkedIn, Facebook, and Instagram ads.
• Monitors bidding and competitors to ensure effective budget spend.
• Creates a testing environment for continuous learning by leveraging methodologies like A/B testing on email subject lines, ads messaging, and landing pages.
• Develops and maintains appropriate digital marketing and paid search processes.
• Ensures tracking, reporting, and conversion goals are installed and performing to desired rate.
• Creates and manages reports that are shared with the team and clients. Clearly communicates results with clients and makes recommendations through analyzing digital advertising data.

Required Knowledge, Abilities and Skills

• Proven experience with strategic paid advertising and digital marketing campaigns.
• Experience writing copy, developing content, editing, and proofing with a keyword strategy in mind.
• Experience in data analytics and reporting on results of SEO and digital advertising campaigns.
• Impeccable writing and oral communication skills.
• Knowledge of general computer hardware and software applications and e xcellent computer skills (Word, Excel, Google Docs, etc.)
• A self-starter with a high level of energy and motivation, and able to learn and work effectively in a fast-paced, team-oriented environment.
• Highly developed planning, organizing, and time management skills with attention to detail, quality, and timeliness.

Education and Experience Requirements

• This position requires a bachelor's degree in Marketing, Economics, Data Analysis, Media Management, or related field, and a minimum of 3 years related experience. A graduate degree in a related field is desirable.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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