Digital Marketer

rater8; United States; Remote; USD 60,000; Full time

Job summary

An innovative healthcare IT company is searching for a passionate Digital Marketer to drive growth through multi-channel campaigns. This role offers the chance to work with cutting-edge AI tools, optimize marketing strategies, and enhance the company's presence in the healthcare sector. You'll be part of a dynamic, fully remote team, responsible for developing and executing campaigns that engage customers throughout their journey. If you thrive in a fast-paced environment and are eager to make a significant impact, this opportunity is perfect for you.

Benefits

100% remote work

Medical, dental, and vision benefits

Unlimited PTO after 60 days

401(k) with company match

Fast track career advancement

Bring your own device policy

Qualifications

• 3-5 years of experience in digital marketing with a focus on B2B campaigns.
• Hands-on experience with HubSpot for managing workflows and email campaigns.

Responsibilities

• Develop and optimize multi-channel marketing campaigns across various platforms.
• Collaborate with teams to ensure alignment and execution of marketing initiatives.

Skills

Digital Marketing

Google Ads

Social Media Advertising

Email Marketing

SEO

Data Analysis

Collaboration

Project Management

Tools

HubSpot

Google Gemini

ChatGPT

Perplexity

Job description

rater8 is seeking a highly motivated and results-oriented Digital Marketer to play a pivotal role in driving growth for our innovative healthcare reputation management solutions. This is an exciting opportunity for an experienced digital marketer to own and optimize multi-channel campaigns, leverage cutting-edge AI tools, and directly contribute to the expansion of our presence in the healthcare sector.

If you are a data-driven digital marketer with 3-5 years of experience and a passion for achieving tangible results. Known by your colleagues for your exceptional productivity and rapid responsiveness, you consistently amaze others with your ability to get things done efficiently and effectively.

You are a proactive and independent thinker who thrives in a fast-paced, remote environment. You are comfortable experimenting and iterating on campaigns, with a strong analytical curiosity and tenacious drive to achieve and exceed your goals.

You are also a collaborative team player who enjoys sharing insights and working toward collective success.

What you’ll do

• Develop, launch, and iterate on a high volume of marketing campaigns that span the entire customer lifecycle, from initial awareness to customer engagement.
• Develop, execute, and optimize multi-channel digital marketing campaigns across paid (Google Ads, social media ads, ABM display), organic (search engine optimization, marketplace optimization, ratings site optimization), and email marketing channels, including product-led automation.
• Build and manage workflows, audience segments, and email campaigns within HubSpot to nurture leads and drive conversions.
• Leverage AI tools such as Google Gemini, ChatGPT, and Perplexity to significantly enhance productivity in tasks such as drafting ad copy, email content, and initial campaign outlines, while collaborating closely with the content marketing, graphic design, and marketing communications teams to ensure brand consistency and quality.
• Take ownership of initiatives aimed at increasing user adoption of rater8’s free reputation monitoring tool and product-led email nurture campaign.
• Collaborate effectively with the marketing communications, product marketing, and sales teams to ensure alignment and seamless execution of marketing initiatives.

Measures of Success & KPIs

• Work to exceed established inbound lead, MQL, and pipeline generation goals.
• Establish relevant digital marketing engagement key performance indicators (KPIs) and proactively monitor and report on performance against these metrics.
• Conduct preliminary market research to establish benchmarks for engagement metrics and inform campaign strategies, working in conjunction with the product marketing team for deeper market insights.
• Implement and continuously improve conversion rate optimization (CRO) strategies on landing pages to enhance campaign performance.
• Actively manage and optimize campaign budgets to drive down cost per lead (CPL) while maximizing return on investment.

What you’ll bring

• 3-5 years of demonstrable experience in digital marketing, with a strong track record of developing and executing successful B2B marketing campaigns.
• Extensive hands-on experience building and managing workflows, audiences, and email campaigns within HubSpot is mandatory.
• Proven expertise in managing and optimizing Google Ads and social media advertising campaigns (e.g., LinkedIn, Facebook) specifically targeting B2B audiences.
• Comfort and proficiency in utilizing AI tools like Google Gemini, ChatGPT, and/or Perplexity to augment work and significantly increase productivity.
• A strong understanding of digital marketing principles, including SEO, paid media, email marketing, and content marketing.
• Experience with data analysis and the ability to derive actionable insights from campaign performance data.
• Excellent communication, collaboration, and project management skills.
• A proactive and results-oriented mindset with a strong drive to achieve and exceed goals.
• Must be comfortable working independently and collaboratively within a fully remote team environment.
• Must reside and be authorized to work in the U.S. without requiring sponsorship.

Especially Nice to Have

• Experience with Propensity, Asana, and/or Canva.
• Previous experience marketing to healthcare industry professionals, specifically specialty group practices with more than 5 doctors.

Compensation

The expected salary for this position is 60k annually. In addition to the base salary, this role offers performance-based commission opportunities. Actual total compensation will depend on a candidate’s skills, qualifications, years of relevant experience, and individual performance.

What you’ll get

• 100% remote, work from anywhere you have WiFi
• Medical, dental, and vision benefits
• Unlimited PTO after 60 days of employment
• 401(k) after six months with company match
• Competitive salary
• Fast track career advancement with a high growth, Great Place to Work certified organization
• rater8 is a “bring your own device” company, enabling you to work on your preferred operating system

About rater8

rater8 revolutionizes the way the healthcare industry tackles reputation management. With rater8, medical practices can grow with confidence, enjoy more online reviews, higher online ratings, increased patient volume, and enhanced practice profitability.

rater8 is a fast-growing, high-performance healthcare IT company providing unlimited career growth and pay opportunities for its employees. We are looking for talented professionals who are excited about gaining hands-on experience with our software and clients and contributing to our company’s continued growth.

rater8 is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.