Digital Marketer

TalentHop; United States; On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

401(k)

21 days PTO

Job summary

TalentHop operates a healthcare jobsite and career marketplace dedicated to helping healthcare professionals manage their careers while connecting with employers in the sector.

The Digital Marketer will develop, implement, and optimize online marketing campaigns to drive traffic, engagement, and conversions on the TalentHop platform, enhancing brand presence as the preferred career destination for healthcare professionals.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, English, or related field.
• Minimum 5 years of digital marketing experience; healthcare or recruitment industries is advantageous.
• Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
• Proven success managing paid campaigns with measurable results.
• Excellent written and verbal communication skills.
• Creative and analytical thinking abilities.

Responsibilities

• Plan and execute digital marketing campaigns across channels including SEO, SEM, social media, email, and content marketing.
• Monitor campaign performance and optimize for return on investment.
• Develop content strategies to attract healthcare job seekers and employers.
• Manage paid advertising campaigns on platforms such as Google Ads, LinkedIn, and Facebook.
• Track, analyze, and report on marketing metrics.
• Stay informed on current digital marketing trends and best practices.

Skills

Digital marketing

Campaign management

Analytics

Content marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

LinkedIn Ads

Facebook Ads

Job description

This organization operates a healthcare jobsite and career marketplace designed to help healthcare professionals manage their careers, not just find jobs. It addresses the challenge of connecting healthcare job seekers and employers effectively within the healthcare industry by providing a focused platform that supports career development and job placement.

About the Opportunity:

The DIGITAL MARKETER role focuses on developing, implementing, and optimizing online marketing campaigns to increase traffic, engagement, and conversions on the organization's job site platform. This position is vital for enhancing brand presence and making the platform the preferred destination for healthcare professionals seeking career opportunities.

Responsibilities:

• Plan and execute digital marketing campaigns across channels including SEO, SEM, social media, email, and content marketing.
• Monitor campaign performance and optimize for return on investment.
• Develop content strategies to attract healthcare job seekers and employers.
• Manage paid advertising campaigns on platforms such as Google Ads, LinkedIn, and Facebook.
• Track, analyze, and report on marketing metrics.
• Stay informed on current digital marketing trends and best practices.

Requirements:

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, English, or related field.
• Minimum 5 years of digital marketing experience; experience in job boards, healthcare, or recruitment industries is advantageous.
• Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
• Proven success managing paid campaigns with measurable results.
• Excellent written and verbal communication skills.
• Creative and analytical thinking abilities.

Pay Range and Compensation Package:

• Salary range: $70,000 to $80,000 annually plus benefits and 21 days paid time off.
• Medical insurance
• 401(k)

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.