PracticeLink | Digital Marketing Specialist

PracticeLink/MountainPlex; St. Louis (MO); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

401(k) with employer match

Health benefits with 100% premium‑paid

Growth and development opportunities

Job summary

PracticeLink is seeking a Digital Marketing Specialist based in St. Louis to promote PracticeLink and healthcare organizations to medical students, residents, fellows, physicians and providers during the job search process.

You will develop, implement, and manage effective digital marketing campaigns that drive candidate engagement and employer visibility, with a strong emphasis on audience targeting, campaign optimization, and geotargeting strategies in key markets.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field required; digital marketing certifications encouraged.
• 3+ years as a digital marketing strategist in a two-sided market (B2B and B2C) and/or healthcare recruitment.
• In-depth knowledge of digital marketing channels, tools, and techniques including HubSpot, Salesforce, Google Analytics, Amplitude, and SendGrid.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent communication and creative thinking with a proven track record in healthcare marketing campaigns.

Responsibilities

• Develop, implement, and manage digital marketing campaigns that drive candidate engagement and employer visibility in healthcare recruitment.
• Focus on audience targeting, campaign optimization, and geotargeting/geofencing to reach physicians and healthcare professionals in key markets.

Skills

Digital marketing strategy

B2B & B2C marketing

Audience targeting

Geotargeting

HubSpot

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Salesforce

Segment

Google Tag Manager

Google Analytics

Amplitude

SendGrid

Job description

Are you humble, hungry, and smart? At PracticeLink.com, regardless of role or position, these are the personal traits we look for in a potential new colleague and teammate.

Our culture is built on collaboration, commitment, and care; our values are based upon trust, respect, and mutual accountability; and our mission is to create, enhance and deliver value to those we serve.

PracticeLink has been acknowledged three times as an Inc. 5000 company and recognized two times as one of the 100 Best Places to Work in Healthcare by Modern Healthcare Magazine. PracticeLink Magazine has been recognized by the American Society of Healthcare Publishing Executives and received multiple awards for both content and design each year for the last 5 continuous years.

We are seeking a Digital Marketing Specialist to be a part of our growing team responsible for promoting PracticeLink and healthcare organizations to medical students, residents, fellows, physicians and healthcare providers during the job search process. This position reports directly to the Director of Marketing, and is based in St. Louis.

This candidate supports the Director of Marketing in developing, impementing, and managing effective digital marketing campaigns that drive candidate engagement and employer visibility within the physician and advanced practice provider recruitment space. The ideal candidate will focus on heavily on audience targeting, campaign optimization, and geotargeting/geofencing strategies to reach physicians and healthcare professionals in key markets.

Desired Skills & Experience

• Bachelor's degree in marketing, business, communications, or a related field is required, and certifications in digital marketing (e.g., Google Ads, Facebook Blueprint)
• 3+ years of proven experience as a digital marketing strategist in a two-sided market (B2B and B2C) and/or with a focus on healthcare or physician recruitment.
• In-depth knowledge of digital marketing channels, tools, and techniques, such as MAP and CRM tools within the healthcare/recruitment industry, specifically Hubspot, Salesforce, Segment, Google Tag Manager, Google Analytics, Amplitude, and SendGrid.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication, interpersonal and creative-thinking skills with a proven track record of developing innovative and engaging campaigns with the healthcare sector.

• PracticeLink offers team members excellent growth and development opportunities
• 401(k) with employer match
• health benefits including options for 100% premium-covered medical, dental and vision coverage

This position is salaried and exempt.

PracticeLink is an Equal Opportunity Employer. Minorities and Women are encouraged to apply.