Digital Manager - Publishing & Media (In-Office NYC)

Nashville Public Radio; New York (NY); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health care (100% company-covered)

Dental and vision

3 weeks PTO + federal holidays

Sick and personal days

Job summary

Nashville Public Radio is seeking a Digital Manager in New York, NY to oversee the website, online store, newsletters, Substack, and digital strategy. The role reports to the Marketing & Communications Director and coordinates with contracted developers, IT consultants, and interns.

The position is five days a week in-office in New York City, with responsibilities across front-end updates, content publication, and performance tracking.

Qualifications

• Minimum 5 years in a digital manager or similar role.
• Degree in marketing, business, or related field.
• Experience delivering comprehensive digital marketing strategies that deliver business results.
• Proficiency in PPC advertising, SEO, and social media marketing.
• Strong leadership and people management skills.
• Excellent analytical skills and the ability to interpret data and make informed decisions.
• Proficiency with website editing tools, content management systems, email marketing platforms, and social media management tools.
• Experience using WordPress.
• Knowledge of accessibility standards and best practices for accessible digital content.
• Experience with Google Search Console, Google Tag Manager, Google Ads, and GA4 reporting preferred.
• Experience with Canva, Adobe Creative Cloud, or similar preferred.
• Benefits include 100% company-covered health care, dental and vision, 3 weeks PTO plus federal holidays, sick and personal days.

Responsibilities

• Overseeing and managing website design and development to ensure the web presence is current, user-friendly, and SEO-optimized.
• Preparing each month's print content for launch on the publication's website.
• Creating and monitoring metrics to measure the effectiveness of digital campaigns and strategies, reviewing analytical reports, and using data to improve performance.
• Implementing all front-end website updates.
• Producing e-newsletters.
• Liaising with the fulfillment service to facilitate online subscription sales, the store, and user support.
• Acting as the main point of contact for contracted developers and IT consultants on back-end updates, cybersecurity, and internal tech concerns.
• Collaborating closely with editorial, marketing, development, and advertising departments.
• Leading a monthly digital meeting with department heads on website health, e-newsletter performance, Substack, and traffic insights.
• Staying current with digital trends and technologies and recommending new initiatives.
• Directly supervising the digital assistant and co-managing digital marketing interns.

Skills

Digital marketing strategy

PPC advertising

SEO

Social media marketing

Analytics

Leadership

WordPress

CMS tools

Email marketing

Google Analytics GA4

Education

Degree in marketing, business, or related field

Tools

WordPress

Google Tag Manager

GA4

Google Search Console

Google Ads

Canva

Adobe Creative Cloud

Job description

Nashville Public Radio is seeking a Digital Manager in New York, NY to oversee the website, online store, newsletters, Substack, and digital strategy. The role reports to the Marketing & Communications Director and coordinates with contracted developers, IT consultants, and interns.

The position is five days a week in-office in New York City, with responsibilities across front-end updates, content publication, and performance tracking.