Digital Growth & Strategy Lead

Builders Network; United States; Remote; USD 135,000 - 150,000; Full time

Benefits offered by this job

Health, dental & vision insurance

Paid Time Off 25 days

401K with company match

Flexible, remote work environment

Charitable gift matching

Impactful, day-to-day work

Job summary

Builders is seeking a strategic Digital Strategy Director to drive social strategy, paid media, and audience growth. You will own insights, analytics, and cross-platform growth initiatives, partnering with the CMO, Creative Director, and Editorial Director to scale engagement across Instagram, TikTok, YouTube, and more.

The role emphasizes data-driven decision making, platform algorithm understanding, and a strong leadership skill set to build scalable systems and cross-functional collaboration

Qualifications

• 7-10 years of experience in digital strategy, growth marketing, or paid media.
• Fluent across major social/digital platforms; understands algorithmic/cultural/commercial aspects.
• Proven track record of driving audience growth and engagement via integrated strategies.
• Strong analytics; able to translate data into strategy without a data team.

Responsibilities

• Own social media strategy across platforms; set vision, standards, and playbooks.
• Lead and develop the social media team; foster creativity, experimentation, and accountability.
• Develop and execute a creator strategy spanning ideological diversity; find credible voices.
• Lead YouTube strategy to grow Builders’ presence as a civic storytelling destination.
• Own insights function: dashboards, reporting cadences, and KPI tracking.
• Partner with CMO, Creative Director, and Editorial Director to align strategy and content.
• Manage external vendors and agencies; ensure performance standards and alignment.

Skills

Digital strategy

Social platforms fluency

Growth marketing

Analytical reasoning

Paid media management

Cross-functional leadership

Strategic communication

Cultural insight

Startup environment

Job description

Builders is seeking a strategic Digital Strategy Director to drive social strategy, paid media, and audience growth. You will own insights, analytics, and cross-platform growth initiatives, partnering with the CMO, Creative Director, and Editorial Director to scale engagement across Instagram, TikTok, YouTube, and more.

The role emphasizes data-driven decision making, platform algorithm understanding, and a strong leadership skill set to build scalable systems and cross-functional collaboration