Digital Product Manager

Eastern Lift Truck Co.; City of Pewaukee (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Boelter in Pewaukee, WI is seeking a Digital Product Manager – Growth to lead commerce and revenue growth across our digital ecosystem. You will own the product roadmap for growth, manage a SAFe scrum team, and collaborate with business stakeholders, product, and engineering to optimize the end-to-end customer journey from discovery to purchase.

The role emphasizes onsite search, personalization, and monetization strategies, with a focus on improving conversion, CLV, and AOV across B2B and B2C

Responsibilities

• Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
• Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
• Serve as the key liaison between business stakeholders and product/engineering teams
• Manage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversion
• Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
• Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
• Set UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineering
• Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
• Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs

Job description

Digital Product Manager – Growth

Boelter | Pewaukee, WI | Full-Time

Belong to the Boelter community that brings people together...

We value the individual where your unique perspective builds a stronger community and fuels our passion for authentic relationships.

For 95+ years, Boelter has helped customers create unforgettable experiences across the restaurant supply, hospitality, and beverage industries — from commercial kitchen design to tabletop styling. We’re looking for a Digital Product Manager to join our Digital Product Team and drive commerce, growth, and revenue outcomes across our digital ecosystem.

About the Role

This role owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels — from the

moment a customer discovers Boelter online through final purchase.

What You’ll Do

• Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
• Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
• Serve as the key liaison between business stakeholders and product/engineering teams
• Manage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversion
• Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
• Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
• Set UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineering
• Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
• Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs

Success Metrics

• Online revenue growth, funnel conversion by stage, search conversion rate, recommendation-attributed revenue, AOV, customer acquisition/retention, CLV, and experiment win rate