Digital Growth & Paid Media Lead

Global Sports Jobs Limited; Texas; On-site; USD 90,000 - 140,000; Full time

Job summary

Global Sports Jobs Limited is seeking a strategic paid media leader to own the club and Sports Illustrated Stadium's digital sales efforts. This role drives ticket sales, revenue, lead generation, and fan growth across digital channels with a focus on Meta and Google.

You will blend data analytics, audience strategy, creative briefing, and cross-functional collaboration to optimize campaigns, report on performance, and scale media investments.

Qualifications

• Must be hands-on with paid media across Meta and Google.
• Strong data analytics experience and proficiency with pivot tables and dashboards.
• Ability to translate media performance into revenue and ticketing outcomes.
• Experience with budget planning and cross-channel media planning.
• Collaborative mindset working with analytics, CRM, and creative teams.

Responsibilities

• Manage paid media strategy and execution across Meta, Google, and other digital channels.
• Lead media planning and budget allocation across digital and traditional channels.
• Oversee Google performance strategy including PMAX, keyword analysis, and audience strategy.
• Own performance reporting with spend, sales, ROAS, CAC, and KPI dashboards.
• Connect media performance to ticketing outcomes and revenue drivers.
• Partner with data/analytics to develop reporting and attribution capabilities.
• Continuously optimise campaigns and test creative/offers to improve efficiency.
• Support fan acquisition and lead generation through event activations and QR-code capture.
• Coordinate cross-functional initiatives from planning through execution and reporting.

Job description

Global Sports Jobs Limited is seeking a strategic paid media leader to own the club and Sports Illustrated Stadium's digital sales efforts. This role drives ticket sales, revenue, lead generation, and fan growth across digital channels with a focus on Meta and Google.

You will blend data analytics, audience strategy, creative briefing, and cross-functional collaboration to optimize campaigns, report on performance, and scale media investments.