Digital Market & Growth Manager

Rosina Food Products, Inc.; Buffalo (NY); On-site; USD 95,000 - 115,000; Full time

Job summary

Rosina Food Products, Inc. seeks a Digital Marketing & Growth Manager to lead our digital marketing strategy and drive growth across our Consumer Products, Foodservice, and Corporate Brand divisions. This role combines strategic thinking with hands-on execution to expand online presence and optimize campaigns.

You will oversee campaigns, manage websites and marketing technology, collaborate with IT and external agencies, and use data to measure impact and optimize demand generation.

Responsibilities

• Lead the development and execution of digital marketing initiatives across multiple divisions.
• Oversee website management, SEO, content strategy, and CRO initiatives.
• Manage CRM and marketing automation platforms and coordinate with IT and vendors.
• Ensure consistent brand messaging across all digital channels and campaigns.

Job description

About Rosina Food Products

Rosina Food Products is a family-owned manufacturer of high-quality frozen Italian specialty foods. We take pride in delivering exceptional products to our customers while fostering a collaborative, innovative workplace where our associates can grow and succeed.

Position Summary

Rosina Food Products is seeking an experienced and results-driven Digital Marketing & Growth Manager to lead our digital marketing strategy and drive business growth across our Consumer Products, Foodservice, and Corporate Brand divisions.

This is an exciting opportunity for a strategic and hands-on marketing professional who is passionate about digital innovation, brand development, and using data to drive measurable results.

In this role, you will oversee our digital marketing initiatives, optimize our online presence, lead integrated marketing campaigns, and identify new opportunities to increase brand awareness, customer engagement, and demand generation.

The ideal candidate brings a combination of strategic thinking, technical expertise, strong analytical skills, and the ability to collaborate across departments to turn business objectives into successful digital marketing strategies.

Key Responsibilities

Digital Marketing Strategy & Growth

• Develop and execute a comprehensive digital marketing strategy aligned with company growth objectives.
• Create annual digital marketing plans supporting Consumer Products, Foodservice, and Corporate Brand initiatives.
• Identify opportunities to increase brand awareness, customer engagement, lead generation, and business growth.
• Stay current on emerging digital marketing trends, AI technologies, and innovative marketing strategies.

Digital Campaigns & Demand Generation

• Lead the development, execution, and optimization of integrated digital marketing campaigns.
• Support product launches, promotional campaigns, shopper marketing initiatives, and seasonal programs.
• Develop targeted digital strategies for both B2B and B2C audiences.
• Drive customer acquisition, engagement, and retention through digital marketing initiatives.
• Ensure consistent brand messaging across all digital channels.

Website Management & Marketing Technology

• Oversee the strategy, development, and optimization of company websites and digital platforms.
• Lead SEO, website performance, content strategy, and conversion rate optimization initiatives.
• Manage CRM systems, marketing automation platforms, and other digital marketing technologies.
• Partner with IT and external vendors to implement website improvements and new technologies.
• Manage external marketing agencies

Salary

$95,000-$115,000 annually

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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