Digital Growth Manager – Paid Media & Revenue

Red Bull; South Harrison Township (NJ); On-site; USD 110,000 - 150,000; Full time

Job summary

New York Red Bulls is seeking a Manager, Digital Growth - Performance to own paid media and digital sale strategies for the team and Sports Illustrated Stadium portfolio. You will drive ticket sales, revenue, and fan growth across Meta, Google, and traditional channels, partnering with analytics to optimize impact.

You will translate business goals into media plans, measure performance, and collaborate with Ticketing, Creative, CRM, Content, and Partnerships teams to scale campaigns and improve

Qualifications

• Experience across Meta, Google, and other digital channels.
• Ability to develop integrated media plans across digital, OOH, CTV, audio, and other channels.
• Strong analytical mindset with data-driven decision making.

Responsibilities

• Manage paid media strategy and execution across Meta, Google, and other digital channels, ensuring campaigns are aligned to ticket sales, revenue, lead generation, and broader business objectives.
• Lead media planning and budget allocation across digital and traditional channels including OOH, CTV, audio, and other opportunities.
• Manage Google performance strategy, including keyword analysis, query/intent insights, PMAX optimization, audience strategy, and ongoing efficiency improvements.
• Own performance analysis and reporting, building views of spend, sales, revenue, CAC, ROAS, ATP, and KPIs.
• Use Excel, pivot tables, dashboards, and platform reporting to identify trends and turn data into actionable recommendations.
• Connect media performance to ticketing outcomes and analyze campaign-level performance to drive sales.
• Partner with data/analytics team to develop reporting, attribution, and measurement capabilities.
• Continuously optimize campaigns and media plans and reallocate budget as needed.
• Support fan acquisition and lead generation beyond paid media through activations and lead-gen tactics.

Skills

Paid Media Expertise

Media Strategy & Planning

Audience & Campaign Strategy

Analytical Rigor

Creative & Cross-Functional Collab

Revenue Mindset

Tools

Excel

Pivot Tables

Dashboards

Job description

New York Red Bulls is seeking a Manager, Digital Growth - Performance to own paid media and digital sale strategies for the team and Sports Illustrated Stadium portfolio. You will drive ticket sales, revenue, and fan growth across Meta, Google, and traditional channels, partnering with analytics to optimize impact.

You will translate business goals into media plans, measure performance, and collaborate with Ticketing, Creative, CRM, Content, and Partnerships teams to scale campaigns and improve