Digital Experience Designer - FT

Veridian Credit Union; Cedar Falls (IA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Veridian Credit Union seeks a Digital Experience Designer to lead the design, optimization and execution of digital experiences across its website, landing pages, microsites, email and advertising channels. You will partner with Marketing, Web Development and stakeholders to create accessible, engaging experiences that support member needs and organizational goals.

The role focuses on UX, digital content, personalization and campaign execution to improve engagement and conversions.

Qualifications

• Bachelor’s degree in UX Design, Web Design, Digital Media, Marketing or related field, or equivalent experience.
• 8+ years combined education, training and experience in digital design.
• 3+ years designing responsive websites, landing pages or digital marketing assets.
• 3+ years experience with content management systems and digital publishing platforms.

Responsibilities

• Lead the design and optimization of digital experiences across Veridian’s online channels.
• Create accessible, responsive templates and content experiences.
• Collaborate with Marketing and Web Development to translate objectives into digital experiences.
• Support personalization, audience targeting and campaign execution.
• Ensure brand standards and accessibility compliance.

Skills

UX Design

Web Design

A/B Testing

Conversion Optimization

Accessibility

Education

Bachelor’s Degree in UX Design or related field

8+ years in digital design or equivalent

Tools

HubSpot

Alkami

Segmint

HTML/CSS

CMS platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Experience Designer - FT

Full-Time OH Cedar Falls, IA, US

2 days ago Requisition ID: 3676

This is a hybrid position that requires the individual to work 2 days a week from a location in the Cedar Falls, Iowa.

Location: Cedar Falls - IA

Hybrid eligible

Summary

The Digital Experience Designer leads the design, optimization and execution of digital experiences across Veridian’s website, landing pages, microsites, email and advertising channels. Partnering with Marketing, Web Development and business stakeholders, this role creates accessible, engaging experiences that support organizational goals and member needs. Provides expertise in UX, digital content, personalization and campaign execution to improve engagement and conversions.

Essential Functions

• Serve as the marketing subject matter expert for digital experience strategy and provide recommendations that improve member engagement, support lifecycle marketing objectives, and enhance conversion performance.
• Design and maintain marketing-owned digital experiences across Veridian's public website, campaign landing pages, microsites and other digital marketing channels.
• Create digital layouts, templates and content experiences that support marketing campaigns, member education initiatives and business objectives.
• Create and maintain responsive email templates, modules and visual assets that support lifecycle and campaign marketing initiatives.
• Create and maintain reusable digital experience components, templates and content structures that support Veridian's Always-On Marketing Architecture.
• Design and optimize digital experiences that support awareness, consideration, conversion, onboarding, engagement and retention objectives across the member lifecycle.
• Collaborate in the development and execution of website personalization, audience targeting and dynamic content initiatives utilizing HubSpot, Alkami, Segmint and other approved platforms.
• Design digital advertising assets including display ads, social media graphics, animated HTML5 advertisements and other digital campaign materials.
• Collaborate with Marketing and Member Experience team members to translate marketing objectives into effective digital experiences.
• Partner with Web Development to communicate requirements, test enhancements and ensure digital experiences are implemented as intended.
• Regularly evaluate website, landing page and digital campaign performance to identify opportunities for optimization and improved user engagement.
• Research and apply best practices related to digital experience, accessibility standards, responsive design, digital marketing trends and conversion optimization.
• Establish and promote digital design standards and best practices across marketing-owned digital properties.
• Conduct regular quality assurance reviews of marketing digital experiences to ensure functionality, accuracy, consistency and compliance with brand standards.
• Support search engine optimization efforts through effective page structure, content hierarchy and user-friendly digital experiences.
• Conduct user experience reviews and usability assessments to identify friction points and recommend improvements.
• Partner with Compliance and Legal to ensure digital experiences meet applicable regulatory and accessibility requirements.
• Manage and maintain digital design systems, style guides and governance standards across marketing-owned channels.
• May be required to provide occasional after-hours support for website updates, digital campaign launches or critical marketing initiatives.

Key Attributes

• Oral and written communication skills.
• Member service focus.
• Attention to detail and accuracy.
• Positive attitude that supports a team environment.
• Dependable and punctual; flexible during peak times.
• High level of confidentiality.
• Organizational skills.
• Self-motivated; ability to work without close supervision.
• Problem solving; analysis.

Working Conditions

This job operates in a professional office environment and routinely uses standard office equipment.

Travel

Limited travel expected.

Required Education and Experience

• Bachelor’s Degree in UX Design, Web Design, Digital Media, Marketing or related field or equivalent combination of education, training, and experience of 8+ years.
• 3+ years professional experience designing digital experiences, responsive websites, landing pages or digital marketing assets with a demonstrated understanding of digital user behavior and online engagement.
• 3+ years experience working with content management systems and digital publishing platforms.

Preferred Education and Experience

• Experience designing marketing-focused digital experiences, including websites, landing pages, microsites, email communications, and digital campaigns.
• Experience using website analytics, A/B testing, conversion optimization, and other digital performance measurement tools.
• Experience working in financial services or another regulated industry.
• Familiarity with marketing automation, personalization, audience targeting, or customer journey platforms such as HubSpot, Salesforce Marketing Cloud, Alkami Segmint, or similar solutions.
• Familiarity with HTML, CSS, HTML5 animation, motion graphics, or other digital production technologies.

Other Duties

Veridian Credit Union is a PCI compliant financial institution to ensure the security of member information. As such, all employees are expected to ensure security measures are in place and adhered to regarding PCI and other highly secure data compliance requirements.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.