Digital Executive Producer - WSB TV

Cox Media Group, LLC.; Atlanta (GA); On-site; USD 95,000 - 130,000; Full time

Job summary

CMG Media Corporation in Atlanta seeks a Digital Executive Producer to lead our digital content strategy across web, apps, social, streaming, and emerging platforms. You will shape day-to-day editorial decisions, supervise a team of digital producers, and collaborate with newsroom leaders to deliver fast, accurate, engaging news for a multiplatform audience.

The ideal candidate has strong editorial judgment, advanced storytelling, deep analytics, and proven leadership in a fast-paced

Qualifications

• Bachelor's degree in media, digital media or communications.
• 3+ years of digital news management or news management experience
• Strong organizational and leadership skills and demonstrated ability to manage conflicting priorities
• Ability to prioritize and deliver results against a work plan in a fast-paced environment, giving attention to detail even under high pressure situations
• Excellent communication skills, both written and oral
• Analytical with the ability to evaluate complex data and make recommendations
• Demonstrated expertise in content selection and prioritization
• Outstanding headline writing and copy-editing abilities
• Deep understanding of digital analytics and audience development
• Strong leadership, communication, and coaching skills

Responsibilities

• Lead daily digital content strategy across all platforms
• Excel at breaking news and AP style writing and editing for a digital audience
• Direct content selection, prioritization, and presentation for WSBTV.com, mobile apps, social platforms, streaming channels, and emerging products
• Ensure the newsroom consistently publishes accurate, timely, and engaging content
• Identify high-value stories and audience engagement opportunities throughout the day
• Lead the newsroom's vertical video strategy across platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and emerging social products
• Develop and execute digital coverage plans for major breaking news, severe weather, investigations, and special events
• Partner with newsroom leadership to maximize content reach and impact
• Work closely with other key newsroom managers, reporters, anchors and producers to ensure a multiplatform approach
• Execute live-streaming strategy to encourage viewership on mobile and on other digital platforms
• Consistently survey our websites, apps, and social platforms to make sure the freshest content including updated headlines and video are included
• Consider how content is organized/displayed, design interactive elements, order graphics, etc. to enhance coverage
• Ensure all distribution points (push alerts, social media, newsletters, etc.) have correct posting frequency and topic selection
• Work with talent and/or marketing to develop unique video and social content
• Work closely with corporate Content teams to leverage engagement tactics such as SEO best practices, interactive content, social media best practices, etc.
• Utilize headline testing and audience analytics to improve content performance.
• Understand and leverage key analytics and performance metrics to evaluate and drive performance
• Train other newsroom staff on digital platforms and best practices
• Collaborate with other departments including marketing and sales to optimize digital opportunities
• Understand and contribute to all content center operations

Skills

Digital leadership

Editorial judgment

Audience development

Storytelling

Social media

AP style writing

CMS familiarity

Education

Bachelor's degree in media, digital media or communications

Tools

CMS

Audience analytics tools

Job description

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Job Title: Digital Executive Producer - WSB TV

Position Overview

The Digital Executive Producer at WSB TV in Atlanta, Georgia will lead our digital content strategy and daily execution across all digital platforms, including web, app, social media, streaming, connected TV, and emerging platforms.

The EP is responsible for day-to-day decision-making, and will be an expert at story selection, headline writing, social media, vertical video production, SEO, AP Style writing and editing, and breaking news for a digital audience. The Digital Executive Producer will oversee a team of digital producers and content creators while working closely with newsroom managers, executive producers, reporters, photographers, and assignment editors to ensure our journalism reaches audiences wherever they consume news. This position requires strong editorial judgment, advanced digital storytelling skills, deep audience development expertise, and a proven ability to lead a high-performing team in a fast-paced, breaking news environment. The EP will understand the unique competences and audience consumption preferences of owned platforms and third-party digital platforms. You should be fluent in at least one CMS and have experience with audience signaling tools.

The ideal candidate is a newsroom leader who understands the evolving media landscape, can balance audience growth with journalistic excellence, has strong people skills and can manage others to drive best-class digital news coverage.

Essential Duties and Responsibilities

• Lead daily digital content strategy across all platforms
• Excel at breaking news and AP style writing and editing for a digital audience
• Direct content selection, prioritization, and presentation for WSBTV.com, mobile apps, social platforms, streaming channels, and emerging products
• Ensure the newsroom consistently publishes accurate, timely, and engaging content
• Identify high-value stories and audience engagement opportunities throughout the day
• Lead the newsroom's vertical video strategy across platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and emerging social products
• Develop and execute digital coverage plans for major breaking news, severe weather, investigations, and special events
• Partner with newsroom leadership to maximize content reach and impact
• Work closely with other key newsroom managers, reporters, anchors and producers to ensure a multiplatform approach
• Execute live-streaming strategy to encourage viewership on mobile and on other digital platforms
• Consistently survey our websites, apps, and social platforms to make sure the freshest content including updated headlines and video are included
• Consider how content is organized/displayed, design interactive elements, order graphics, etc. to enhance coverage
• Ensure all distribution points (push alerts, social media, newsletters, etc.) have correct posting frequency and topic selection
• Work with talent and/or marketing to develop unique video and social content
• Work closely with corporate Content teams to leverage engagement tactics such as SEO best practices, interactive content, social media best practices, etc.
• Utilize headline testing and audience analytics to improve content performance.
• Understand and leverage key analytics and performance metrics to evaluate and drive performance
• Train other newsroom staff on digital platforms and best practices
• Collaborate with other departments including marketing and sales to optimize digital opportunities
• Understand and contribute to all content center operations

Preferred Qualifications

• Bachelor's degree in media, digital media or communications.
• Background in journalism with in-depth knowledge of digital platforms including websites, apps, video, social media, etc.
• 3+ years of digital news management or news management experience
• Strong organizational and leadership skills and demonstrated ability to manage conflicting priorities
• Ability to prioritize and deliver results against a work plan in a fast-paced environment, giving attention to detail even under high pressure situations
• Excellent communication skills, both written and oral
• Analytical with the ability to evaluate complex data and make recommendations
• Demonstrated expertise in content selection and prioritization
• Outstanding headline writing and copy-editing abilities
• Deep understanding of digital analytics and audience development
• Strong leadership, communication, and coaching skills

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values - Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.