Digital Executive Producer

Sinclair Broadcast Group; Columbia, Northern (SC, KY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Sinclair Broadcast Group is seeking a Digital Executive Producer to lead and supervise the digital team, directing content across websites, apps and social channels. You will guide digital-first storytelling, monitor breaking news, and collaborate with newsroom and management to ensure timely, accurate, and engaging coverage.

The role emphasizes high journalistic standards, coaching, and strategic planning for cross-platform growth and audience engagement.

Qualifications

• Bachelor's degree in Journalism or related field.
• 2–5 years in a television newsroom or equivalent.
• Strong writing and storytelling skills.
• Proven ability to manage digital content across platforms.

Responsibilities

• Directly supervise digital producers and guide visual storytelling.
• Manage and coordinate breaking news coverage.
• Collaborate with News Director, managers and station staff.
• Plan and oversee website and social platform continuity and strategy.
• Maintain station social media presence and audience engagement.
• Create digital-first content for multiple platforms.
• Track engagement metrics and report to management.
• Update digital platforms with breaking news and live updates.
• Coordinate digital promotions with Sales, News and Promotions teams.
• Review scripts and multimedia assets for clarity and accuracy.

Skills

Leadership

Coaching

Social growth

Writing

Analytics

Platform strategy

Education

Bachelor's degree in Journalism or related field

Tools

CMS

Video editing

Social media tools

Analytics platforms

Job description

WACH has an immediate opening for a Digital Executive Producer to direct and supervise content for all digital and social platforms. The individual who holds this position is expected to abide by the highest journalistic standards of professionalism and ethics, and to reflect fairness, balance, creativity and accuracy on all our products. The Digital EP guides and supports the digital team and the overall newsroom to produce outstanding daily news and special content. This individual is responsible for nurturing a positive, productive, creative team environment and making sure our digital/social platforms are relevant, competitive and timely, with a commitment to serving our audience. This role actively monitors breaking news, gathers information from official sources, and creates digital-first content that keeps audiences informed in real time. The Digital Executive Producer collaborates with News, Sales, Promotions, and Station Management to ensure consistent messaging, audience engagement, and strong digital storytelling while maintaining journalistic integrity and brand standards.

The Digital Executive Producer will:

• Directly supervise digital producers and collaborate with other newsroom staff, review scripts and provide feedback to encourage powerful, visual storytelling
• Manage and coordinate breaking news
• Collaborate with the News Director, news managers, and other station personnel as assigned
• Plan, executive and oversee continuity and strategy for website and social platforms
• Manage and maintain all station social media platforms, including posting content, monitoring engagement, and responding to audience interaction when appropriate.
• Create and publish digital-first content across multiple platforms, including social media, YouTube, mobile apps, and newsletters.
• Track digital engagement and content performance metrics as directed by management.
• Update digital platforms throughout the day with breaking news, live updates, and timely information to keep audiences informed.
• Coordinate and execute digital promotions and contests in partnership with Sales, News, and Promotions teams.
• Review and edit reporter scripts, video, and multimedia assets for digital publication, ensuring clarity, accuracy, and adherence to journalistic standard.
  

Preferred Skills Include:

• Management experience creating engaging content across multiple platforms
• Extraordinary people skills with an emphasis on coaching, motivating and teaching
• Strong understanding of how to grow and maintain digital/social traffic
• Two to five years in a television newsroom environment or equivalent
• A college degree in Journalism or a related field
• Strong writing skills and a proven track record for getting results on station goals
• Understanding how to interpret content brand without resorting to clickbait
• Ability to utilize digital analytics and apply them to set goals
• Experience managing social media platforms and creating platform-specific content.
• Familiarity with content management systems (CMS), social media tools, and basic video editing.
  

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.