Sr Mgr, Social Media Audience Growth

Cox Media Group, LLC.; Atlanta (GA); On-site; USD 120,000 - 170,000; Full time

Job summary

CMG seeks a Senior Manager of Social Media and Audience Growth to shape and execute CMG's enterprise social media strategy across major platforms.

This role drives audience growth, engagement, content distribution, and platform innovation, partnering with CMG Content Leaders, News Directors, Digital Leaders, Marketing Teams, Sales and on-air talent to maximize reach and monetization of CMG journalism.

Qualifications

• Minimum 5 years of experience in social media strategy, digital audience development, or digital content distribution.
• Proven track record of driving measurable social media growth and high-performing content.
• Strong editorial judgment and understanding of news values, journalism, and digital storytelling.
• Experience creating and optimizing short-form vertical video content and platform-native content strategies.
• Proven ability to use data and analytics to develop strategy, identify opportunities, and measure performance.
• Demonstrated ability to work across teams, influence stakeholders, and drive adoption of enterprise initiatives.
• Deep expertise in Facebook, TikTok, Instagram, and YouTube, including platform algorithms, audience behavior, analytics, trends, and best practices.
• Strong understanding of digital audience development, content distribution, referral strategy, and platform-native storytelling.

Responsibilities

• Develop and execute CMG's enterprise social media strategy.
• Serve as a subject-matter expert on social platforms, audience behavior, content distribution, and emerging trends.
• Establish platform standards and best practices.
• Drive audience growth, engagement, and referral traffic.
• Lead innovation in vertical video, platform distribution, and emerging channels.
• Identify external partnerships and opportunities to enhance CMG's social strategy, audience reach, and business objectives.
• Provide social platform expertise, audience insights, and recommendations to refine CMG's enterprise social media strategy.
• Establish platform-specific standards, best practices, and publishing guidelines.
• Partner with station leadership to align social efforts with audience, content, and business objectives.
• Identify emerging platforms, technologies, and audience opportunities.

Skills

5+ years experience

Proven growth

Editorial judgment

Vertical video

Data analytics

Cross-team collaboration

Social platforms expertise

Audience development

Job description

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Job Title: Sr Mgr, Social Media Audience Growth

Position Overview

Cox Media Group (CMG) has an exciting opportunity for a Senior Manager of Social Media and Audience Growth. This role is responsible for helping shape and execute CMG's enterprise social media strategy.

This role drives audience growth, engagement, content distribution, platform innovation, and monetization opportunities across all major social platforms. It will establish enterprise-wide social media standards, identify emerging opportunities, analyze performance trends, and partner with local stations to maximize the impact and reach of CMG journalism across social platforms.

This role will work closely with CMG Content Leaders, News Directors, Digital Leaders, Marketing Teams, Sales, and on-air talent to ensure social media supports CMG's broader audience and content distribution strategy while building audience loyalty and expanding reach.

What Success Looks Like

• Consistent audience growth across CMG social platforms
• Increased engagement, referral traffic, and loyalty across key social platforms
• Strong and consistent execution of social best practices across the company
• Growth of platform-native, original, vertical, and video content
• Growth of sustainable social revenue and partnership opportunities
• Stronger integration of social media into daily newsroom and digital workflows
• Expanded reach and visibility of CMG journalism and journalists
• Successful adoption of emerging platforms, formats, and technologies
• Increased use of data and audience insights to drive social decision-making

Essential Duties and Responsibilities

Social Media & Audience Growth

• Helps develop and execute CMG's enterprise social media strategy
• Serves as a subject-matter expert on social platforms, audience behavior, content distribution, and emerging trends
• Establishes platform standards and best practices
• Drives audience growth, engagement, and referral traffic
• Leads innovation in vertical video, platform distribution, and emerging channels
• Identifies external partnerships and opportunities that could enhance CMG's social strategy, audience reach, and business objectives
• Provides social platform expertise, audience insights, and recommendations to help shape and continuously refine CMG's enterprise social media strategy
• Establishes platform-specific standards, best practices, and publishing guidelines
• Partners with station leadership to align social efforts with audience, content, and business objectives
• Identifies emerging platforms, technologies, and audience opportunities

Audience Growth & Engagement

• Drives measurable audience growth and engagement across social platforms
• Develops strategies that increase referral traffic and platform loyalty
• Analyzes audience behavior and engagement patterns
• Establishes performance benchmarks, key performance indicators, and growth goals
• Identifies opportunities to reach new audiences and expand the reach of CMG journalism
• Uses data and audience insights to continuously refine content and distribution strategies

Essential Duties and Responsibilities (continued)

Content Distribution & Platform Optimization

• Leads social distribution strategies for breaking news, weather, investigations, community coverage, major events, and other high-impact journalism
• Creates frameworks that help stations maximize the value and reach of content across platforms
• Develops best practices for audience engagement, including vertical video, platform-native storytelling, and social-first content
• Partners with newsroom and digital leaders to integrate social strategy into daily editorial workflows
• Ensures social content remains aligned with CMG editorial standards
• Analyzes performance metrics, trends, and audience insights
• Identifies growth opportunities across social platforms
• Evaluates platform changes, emerging technologies, and distribution opportunities
• Leads testing and pilot programs for new social products and initiatives
• Shares learnings, successful strategies, and best practices across CMG markets

Minimum Qualifications

• Minimum 5 years of experience in social media strategy, digital audience development, or digital content distribution, preferably within a media, news, or content organization
• Proven track record of driving measurable social media growth and high-performing content
• Strong editorial judgment and understanding of news values, journalism, and digital storytelling
• Experience creating and optimizing short-form vertical video content and platform-native content strategies
• Proven ability to use data and analytics to develop strategy, identify opportunities, and measure performance
• Demonstrated ability to work across teams, influence stakeholders, and drive adoption of enterprise initiatives
• Deep expertise in Facebook, TikTok, Instagram, and YouTube, including platform algorithms, audience behavior, analytics, trends, and best practices
• Strong understanding of digital audience development, content distribution, referral strategy, and platform-native storytelling

Preferred Qualifications

• Experience leading social media or audience strategy for a multi-market media organization
• Experience with social media analytics, monetization, audience measurement, social listening, and publishing tools
• Background in video editing and mobile-first production workflows
• Experience launching or testing new platforms, products, content formats, or audience-growth initiatives
• Understanding of SEO, referral traffic, digital analytics, and broader audience-development strategies

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values - Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.