Digital Content Producer - KIRO TV

Cox Media Group, LLC; Seattle (WA); On-site; USD 34,000 - 49,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) company match

Paid time off (PTO)

Job summary

Cox Media Group, LLC is seeking a Digital Content Center Producer for KIRO 7 News to drive audience growth and lead digital-first coverage. The role focuses on SEO, data-driven decisions, and fast, accurate reporting across web, mobile, and social platforms.

Collaborating with reporters and leadership, you will optimize headlines, metadata, and distribution plans, while using analytics to guide real-time decisions and maximize engagement across all digital channels.

Qualifications

• Bachelor’s degree required or equivalent newsroom experience.
• Demonstrated ability to manage breaking news and make editorial decisions in fast-paced environments.
• Exceptional writing, editing, and headline skills.
• Strong understanding of audience development, content optimization, and engagement best practices.
• Experience with analytics, CMS workflows, live streaming, and social publishing tools.
• Ability to turn data into actionable editorial decisions and growth strategies.

Responsibilities

• Monitor local and national news and track developing stories.
• Write, edit, and publish content across digital platforms (web, mobile, OTT, social).
• Develop and execute SEO strategies to improve visibility and growth.
• Use analytics to inform content decisions and opportunities for audience engagement.
• Collaborate with reporters and newsroom leadership to integrate digital storytelling across platforms.
• Ensure daily content production and audience engagement goals are met.
• Lead cross-platform coordination with newsroom teams.

Skills

Editorial judgment

SEO

Analytics

Writing

Editing

CMS

Social publishing

Audience development

Communication

Team collaboration

Education

Bachelor's degree in Journalism or related field

Tools

Google Analytics

Google Search Console

Google Trends

Chartbeat

Tableau

Job description

Job Title: Digital Content Producer - KIRO TV

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Position Overview

KIRO 7 News is seeking a Digital Content Center Producer to help drive audience growth, maximize engagement, and lead our digital-first news strategy.

This role is central to how we cover breaking news, elevate enterprise journalism, and connect with audiences across web, mobile, OTT, search, and social platforms.

The ideal candidate is an expert in digital audience development, SEO, and content optimization, with strong editorial judgment and exceptional writing and editing skills. They understand how audiences discover news, what drives engagement and loyalty, and how to use analytics to make real-time content decisions. They thrive in fast-moving news environments, know how to identify high-impact stories, and can quickly adapt coverage strategies based on audience trends and performance data.

This is a hands-on, on-site role within the Content Center. Digital Content Center Producers collaborate closely with reporters, producers, photographers, and newsroom leadership to ensure KIRO 7 is first, fastest, and most accurate online while continuously expanding our digital audience and strengthening our position as Western Washington's leading local news source.

Essential Duties and Responsibilities

• Monitor local and national news, field calls and tips, listen to police and emergency scanners, and track developing stories through public records and court systems.
• Communicate and coordinate with newsroom staff and sources as stories develop.
• Write, edit, and publish content across digital platforms including KIRO7.com, the mobile app, OTT, social media channels, and push alerts.
• Develop and execute SEO strategies that improve search visibility, audience growth, and long-term content performance.
• Optimize headlines, story structure, metadata, and distribution plans using SEO and audience insights.
• Use analytics platforms including Chartbeat, Tableau, Google Trends, and social analytics tools to inform content decisions and identify growth opportunities.
• Ensure daily content production and audience engagement goals are met.
• Stream breaking news, major coverage events, and live newscasts.
• Exercise strong editorial judgment during breaking news and high-volume coverage situations.
• Identify opportunities to grow reach, engagement, and referral traffic through search, social, and emerging platforms.
• Collaborate with newsroom teams to integrate digital storytelling into broadcast workflows and strengthen cross-platform coordination.

Minimum Qualifications

• Bachelor's degree in Journalism, Communications, Digital Media, Marketing, or a related field, or equivalent experience.
• Proven ability to manage breaking news and make sound editorial decisions in a fast-paced newsroom environment.
• Exceptional writing, editing, headline writing, and copy-editing skills.
• Strong understanding of audience development, content optimization, digital content strategy, and engagement best practices.
• Demonstrated expertise in SEO, analytics platforms, CMS workflows, live streaming, and social publishing tools.
• Experience using audience data and performance metrics to shape editorial decisions and drive measurable growth.
• Deep understanding of AP Style, media law, and ethical journalism standards.
• Strong communication, collaboration, and problem-solving skills.
• Ability to work flexible hours, including nights, weekends, and holidays, as news demands; this is an essential on-site role.

Preferred Qualifications

• 3-5+ years of experience in a digital newsroom, audience development, or digital content strategy role.
• Demonstrated success increasing website traffic, search rankings, audience engagement, or social growth through data-driven content decisions.
• Experience managing SEO initiatives and developing strategies that improve organic search performance.
• Experience coaching or leading newsroom staff on digital best practices, audience growth, and content optimization.
• Familiarity with Google Analytics, Google Search Console, Google Trends, Chartbeat, Tableau, and other audience intelligence platforms.
• Leadership or supervisory experience preferred.

The wage scale for this position is $24.75 per hour to $35.21 per hour. Final compensation for this role will be determined by a variety of factors such as skills, certifications, and relevant work experience.

Benefits for Full-Time roles include:

• Comprehensive medical, dental, and vision insurance available to the employee and employee's family (i.e. child, spouse, domestic partner).
• Flexible Spending Accounts (healthcare and dependent care) and Health Savings Accounts
• Short-term and long-term disability and life insurance (supplemental and accidental, death, and dismemberment)
• Participation in CMG's 401(k) plan with generous company match and both pre-tax and Roth options
• Full-time hourly employees are eligible to earn up to 176 hours of PTO inclusive of paid sick and safe time under applicable law.
• Part-time employees will receive one hour of paid sick leave for every 40 hours worked.
• Up to eight (8) paid holidays & two (2) floating holidays throughout calendar year 2026
• Up to two (2) weeks of paid parental leave
• Employee assistance program
• All other benefits required by applicable law

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core values – Teamwork, Integrity, Quality and Fiscal Responsibility – propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.