Digital Engagement & Marketing Assistant

Babson College; Wellesley (MA); On-site; USD 21,000 - 29,000; Full time

Job summary

Babson College seeks a Digital Engagement & Marketing Assistant to join the Office of Belonging and Inclusion in Wellesley, MA. The role focuses on creating engaging social media content, promotional graphics, and coordinated event promotion to support inclusive community initiatives.

You will oversee Instagram content, design materials with Canva, and help maintain a consistent brand voice across digital channels, collaborating with Programs and Operations for timely messaging.

Qualifications

• Ability to create an environment where open mindedness, creativity and agility in thought are valued.
• Ability to work independently to solve problems and take initiative.
• Strong computer skills including proficiency in Google Drive/Docs and Microsoft Office.

Responsibilities

• Content Creation & Social Media: Develop and publish content across Instagram (posts, stories, reels).
• Marketing & Engagement Strategy: Develop creative strategies to increase student engagement and program attendance.
• Content Planning & Coordination: Review documents to plan weekly promotion of community conversations.
• Event Promotion & Coverage: Provide live social media coverage for events and post-event recaps.
• Additional Duties: Support office events and initiatives; coordinate messaging with Programs and Operations.

Skills

Content creation

Social media management

Creativity

Communication

Independence

Tools

Canva

Google Drive/Docs

Microsoft Office

Job description

Title

Digital Engagement & Marketing Assistant

Department

Office of Belonging and Inclusion

Reports To

Associate Director of LGBTQ+, Belonging, and Identity Engagement

Pay Rate

$15/hr

What You Will Do

Content Creation & Social Media

• Develop and publish content across Instagram (posts, stories, reels)
• Design and produce promotional materials (e.g., flyers, digital graphics) using tools such as Canva
• Develop and publish content highlighting cultural heritage months, religious holidays, and awareness initiatives
• Monitor direct messages and flag repost or collaboration requests to a supervisor

Marketing & Engagement Strategy

• Develop creative strategies to increase student engagement and program attendance upon supervisor request
• Identify trends and propose new outreach methods across digital and physical platforms
• Maintain a consistent and engaging brand voice

Content Planning & Coordination

• Regularly review the shared RISE Leader shared documents to plan weekly promotion of community conversations
• Proactively follow up for missing event details as needed

Event Promotion & Coverage

• Provide live social media coverage for events when appropriate
• Create post-event recap content when relevant
• Update LCD screens with our current promotional materials

Additional Duties

• Support office events and initiatives
• Facilitate community conversations as needed
• Weekly office hours as needed
• Work closely with Programs and Operations to align messaging and timing
• Assume additional responsibilities as required

Your Team Will Include

N/A

What Education and Skills You Will Need

• Ability to create an environment where direct reports have the freedom and security to take initiative; deal with complexities with resilience, resourcefulness, and optimism; and appreciate open mindedness, creativity, and agility in thought and tactics
• Ability to embrace ideas and changes created by all community members
• Ability to work independently to solve problems; look for opportunities to take on responsibility; take thoughtful risks; and effectively act on new and ongoing initiatives, objectives, and solutions to gain sought‑after results
• Ability to anticipate and effectively handles change; demonstrate willingness to try new skills and challenging tasks; and is flexible in changing conditions
• Must have strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar)

About Us

We’re all different. We’re all Babson. Babson College is a world‑class business school, empowering entrepreneurial leaders to create great economic and social value - everywhere. Here you’ll find a collaborative, collegial team environment designed to include and motivate every individual. It’s a rewarding and invigorating workplace – an exciting launch pad for anyone who wants to make a real impact in higher education. We provide everything you need to achieve your goals, including learning and development opportunities, outstanding benefits, rich rewards, wellness programs, and a genuine dedication to creating a diverse, multicultural and inclusive community.