Digital Engagement Lead, Alumni Network

University of Notre Dame; Notre Dame (IN); On-site; USD 52,000 - 58,000; Full time

Job summary

University of Notre Dame is seeking a Digital Specialist to oversee the Alumni Association’s digital presence, including social media, my.nd.edu, and digital campaigns. You’ll lead content creation, campaign design, and data‑driven improvements in collaboration with campus partners.

You will manage a publication calendar, stay ahead of digital trends, and provide multimedia support through photography and videography at key events, while ensuring accessibility and alignment with university

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Information Technology, or a related field.
• 2‑3 years of professional experience managing social media platforms, curated website content, and digital marketing campaigns for a brand or organization.
• Proficiency with popular Social Media Management Systems (e.g., Hootsuite, Sprout Social, Buffer) and major analytics dashboards (e.g., Google Analytics 4, Meta Business Suite).
• Basic familiarity with Content Management Systems (CMS) for routine website and mobile app updates (e.g., WordPress, or proprietary university platforms).
• Hands‑on experience operating mid‑tier photography and videography equipment, as well as basic mobile or desktop editing suites.
• Outstanding written communication skills with a proven track record of writing clean, engaging editorial copy under tight deadlines. Excellent foundational project management and scheduling habits.
• Must be authorized to work in the United States without visa sponsorship.

Responsibilities

• Content Creation & Publishing: Manage the daily creation, curation, and publication of high‑quality content across all primary Association social media accounts to drive engagement.
• Campaign Innovation: Design and launch creative digital campaigns aimed at expanding the Association’s global reach.
• Internal Consultation: Serve as the strategic social media advisor for internal partner teams, including Spirituality, Service, Alumni Education, Career and Professional, and Clubs, Classes, and Groups.
• Data Tracking: Monitor and analyze performance metrics across all digital platforms.
• Reporting: Compile and distribute monthly leaderboard reports for the marketing team, alongside comprehensive quarterly reports for executive leadership review.
• Data‑Driven Strategy: Use digital insights and behavioral data to establish KPIs, guide future marketing decisions, and provide actionable recommendations to improve audience reach.
• Content Moderation: Curate, write, and update alumni‑focused content for the ND Mobile App and the primary Association website (my.nd.edu).
• Strategic Promotion: Ensure prominent exposure for Association services, storytelling initiatives, and high‑priority University news.
• Cross‑Campus Collaboration: Partner with campus and Association stakeholders to routinely implement digital updates.
• Workflow, Trends, and Media Support: Manages the shared digital publication calendar and builds standardized communication systems to ensure cross‑organizational collaboration.
• Stays ahead of emerging digital trends and algorithm shifts to share best practices with internal teams, while also providing hands‑on multimedia support by capturing and curating photography and videography at key events.

Skills

Social media strategy

Content creation

Campaign design

Analytics & reporting

CMS management

Photography & videography

Editorial writing

Project management

Work authorization

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Information Technology, or related field

Tools

Hootsuite

Sprout Social

Buffer

Google Analytics 4

Meta Business Suite

WordPress

Adobe Creative Cloud

Canva

Looker Studio

Power BI

Job description

University of Notre Dame is seeking a Digital Specialist to oversee the Alumni Association’s digital presence, including social media, my.nd.edu, and digital campaigns. You’ll lead content creation, campaign design, and data‑driven improvements in collaboration with campus partners.

You will manage a publication calendar, stay ahead of digital trends, and provide multimedia support through photography and videography at key events, while ensuring accessibility and alignment with university